British headwear firm Tokyo Time signs collaboration deal with Misfits Gaming

Misfits Gaming Group has signed a multi-year deal with the British premium headwear brand, Tokyo Time, to become the official headwear provider of Misfits Gaming. Under the partnership, Tokyo Time will produce licensed Misfits Gaming headwear, as well as collaborate on co-branded items.

A creator of Japanese-inspired headwear, Tokyo Time launched digitally in 2018 and has continued to expand its reach through traditional sports partnerships, including with the British Basketball League, 24h Le Mans, and Prema. The latest partnership will be the company’s first collaboration on the esports industry.

“We’re excited to partner with an exciting new brand to create new products for our fans and players,” said Vas Roberts, VP, partnerships at Misfits Gaming Group. “Tokyo Time have partnered with exciting traditional sports leagues and we’re proud to be their first partner in esports.”

Paul Davison, CEO of Tokyo Time, added: “Tokyo Time is absolutely thrilled to partner up with exciting Esports team Misfits Gaming. We are looking forward to producing some exciting collaborations that will excite fans over the next few years.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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