British textile brand Emily Burningham lands nightwear deal with Japan’s Wacoal

The British textile brand, Emily Burningham, has struck a new deal with the Japanese manufacturer Wacoal to launch a new collection of nightwear products across the region.

The programme – developed in conjunction with the licensing agency Cosmo Merchandising – adds to an existing range of ceramics, textiles, and stationery products that is already available across Japan.

Cosmo Merchandising has been working in Japan to develop a licensing programme for the Emily Burningham brand, signing partners across a wealth of categories. 

The new nightwear collection has already been well received, especially in the Department Store sector, with elegant displays featuring at the Isetan Group store in Tokyo.

“We are very excited about the opportunities that this new development can help to create both in Japan and here in the UK,” said Shaun Kelly, brand consultant at Cosmo Merchandising.

The Emily Burningham studio aims to create sophisticated print designs. In the UK, the studio manufactures a range of wallpaper and textiles for soft furnishings and light upholstery.

“I am delighted to have Wacoal as a new partner in Japan,” said Burningham. “The quality of this collection is very high and I am sure it will appeal to the discerning Japanese consumer.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Anne Stokes partners with What’s Your Passion Jewelry for fantasy collection

What’s Your Passion Jewelry has partnered with the fantasy artist, Anne Stokes to create two …