'Freemium' kids app company teams with creative brand for launch of Crayola Nail Party.

Budge Studios reveals new Crayola app

Freemium kids app company, Budge Studios has teamed up with Crayola for the launch of a new app.

Crayola Nail Party encourages kids to use their imagination to create the ultimate manicure, using a variety of polishes, patterns, glitters, stickers and designs.

The first of its kind game sees players choose pre-designed illustrated hands or they can take a photo of their own hand and use it as a canvas.

"It’s all about comining classic arts and crafts activities and digital technologies," explained Michael Elman, co-CEO of Budge Studios. "As a parent, I was so excited to see my two girls playing together – interacting and happily sharing an iPad."

Warren Schorr, VP of licensing at Crayola, added: "At Crayola, we are all about sparking creativity in online and offline experiences. This new app is a fun, relevant and highly engaging activity for kids of all ages."

Crayola Nail Party is available for free with in-app purchases on the App Store for iPhone, iPad and iPod Touch. An Android version is due soon.

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