Bugatti partners with Bytech for first electric scooter

Luxury sports car marque Bugatti has joined forces with Bytech to launch its first electric scooter, in a deal brokered by IMG. The new state-of-the-art model was revealed at the CES 2022 expo, attended by prominent technology companies from around the world.

Available in blue, black and silver, the electric scooter includes a 700w maximum motor power, nine-inch run-flat tires, three speeds with cruise control, and a 36v/10ah battery. The scooter is constructed with a magnesium alloy frame.

Eli Mizrahi, Business Development Executive at Bytech, says: “We are excited to partner with such an amazing brand that represents luxury, elegance and top quality in a growing industry yearning for enhanced design and improved performance. Focusing on rider safety, we have also incorporated the evolving needs of the consumer through innovative technologies.”

Randy Klein, Vice President of Licensing, IMG, adds: “This collaboration between Bugatti and Bytech further establishes Bugatti as an iconic 360° luxury and lifestyle brand. We are really excited to see the launch of this electric scooter and we have no doubt it will be very popular.”

Recognising safety as a first and foremost concern, the Bugatti electric scooter is equipped with cutting-edge technologies to ensure driver protection. For those purposes, the electric scooter features unique lighting functions. Its dual-turn signals are located on the ergonomic handle grips, as well as above the rear mudguard. Additionally, there are illuminated base lights on the sides of the deck, and a back “EB” monogram projection logo. It has a dual-braking system, a front left hand break lever and rear E-ABS electronic brake for added security and comfort.

The scooter is available in the US, Canada and Mexico.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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