The cast of the popular children’s animated series Care Bears is heading to the Build A Bear Workshop in a limited-time partnership.
The global promotion will kick of in 2016 and will give fans the chance to create their own stuffed plush version of their favourite Care Bear and adorn them with a range of accessories.
The promotion will run worldwide, including in Australia, Bahrain, Canada, Denmark, Germany, Ireland, Japan, Kuwait, Mexico, Northern Ireland, Norway, Singapore, South Africa, Sweden, Thailand and more.
“Build A Bear Workshop and Care Bears is an incredibly organic partnership,” said Janice Ross, head of global licensing, American Greetings Properties.
“The Build A Bear experience gives children the opportunity to connect emotionally with the Care Bears which is what our brand is all about.”
Jennifer Kretchmar, chief product officer at the Build A Bear Workshop, added: “The emotional resonance of the Care Bears brand along with its message of sharing and caring is a natural fit with Build A Bear.
“We look forward to offering our guests the opportunity to customise their iconic Care Bears in our workshops worldwide.”