Bulldog Licensing has appointed Helena Mansell-Stopher as retail licensing director.
Mansell-Stopher has held senior positions at Hit, 4Kids, Marvel and most recently as UK Consumer Products Territory Lead at Mattel.
During her career, she has helped boost major brands including Thomas and Friends, Barbie, Monster High, Spiderman, Hot Wheels, Teenage Mutant Ninja Turtles, Nintendo and Pokemon.
“Bulldog has a fantastic roster of brands and it’s an exciting time to be joining the company,” said Mansell-Stopher.
“The role will present new opportunities for me and I’m really looking forward to working with the licensors and new partners to drive our brands at retail.”
Bulldog Group MD Rob Corney added: “Helena has an incredible pedigree and knows and understands the licensing industry inside out. There’s nobody better at what she does and we’re delighted that she’s coming on board.
"The business is going from strength to strength with an incredible portfolio of leading brands and Helena will really underpin our abilities to support their continued growth.”