As the London EV Company, the name behind the famous Black Cab, ushers in a new age of eco-friendly city travel with electric vehicle production, partners have been quick to jump on new licensing potential.
LEVC is famed for its production of the Black Cab, the recognised taxi of choice on the UK capital. The new range-extended electric model – the TX – retains the unmistakable shape of the classic car, while revolutionising the technology on board.
According to those already working with the Black Cab. this new development ‘adds to the buzz surrounding the brand,’ reflected in its growing licensing programme.
Managed by Bulldog Licensing, partners include the like of Oxford Die Cast who will be producing scale models of the new vehicle, while Bioworld International is developing apparel and accessories lines for the iconic brand.
High Resolution Design is on board for taxi plush, Infinity Brands for food gift tins, and Igloo Books for publishing. Bulldog is also working with Hornby Hobbies, Sunstar Models, Waimanly International and Welly Die Cast.
Bulldog is also targeting other categories, including toys, games and video games – and would like anyone looking to use images of Black Cabs for commercial purposes, such as in films or video games, to get iin touch and discuss rights.
“The Black Cab is one of the world’s great brands and the launch of an electric model is generating a lot of publicity,” said Bulldog’s licensing executive Sophie Yates. “This adds to the commercial allure of a property which is attracting a steady stream of interested parties.”