The company is set to produce a range of books based on the new anime series, including chapter, sticker, joke, storybooks, annuals and more.

Bulldog gains book deal with Centum Books for Yo-Kai Watch

Centum Books is launching a wide-ranging publishing programme for Yo-Kai Watch, Bulldog Licensing has revealed.

The company is set to produce a variety of books based on the new anime series, including chapter, sticker, joke, storybooks, annuals and more.

“Working with Centum on a wide range of publishing product for such a hot property is hugely exciting,” said Vicky Hill, licensing manager at Bulldog.

“Their reputation for marketing support and strong product lines is driving a real point of difference in the sector and there’s lots more to come from the brand. We are dealing with huge amounts of interest across many different categories and expect to be announcing other deals very soon.”

Cartoon Network is set to debut the show during April, with Hasbro and Nintendo coming to market shortly after with a toy line and interactive offering.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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