Centum Books is launching a wide-ranging publishing programme for Yo-Kai Watch, Bulldog Licensing has revealed.
The company is set to produce a variety of books based on the new anime series, including chapter, sticker, joke, storybooks, annuals and more.
“Working with Centum on a wide range of publishing product for such a hot property is hugely exciting,” said Vicky Hill, licensing manager at Bulldog.
“Their reputation for marketing support and strong product lines is driving a real point of difference in the sector and there’s lots more to come from the brand. We are dealing with huge amounts of interest across many different categories and expect to be announcing other deals very soon.”
Cartoon Network is set to debut the show during April, with Hasbro and Nintendo coming to market shortly after with a toy line and interactive offering.