Bulldog Licensing: “Growth of the Miraculous brand has been phenomenal”

Bulldog Licensing has labelled the growth of the Miraculous: Tales of Ladybug and Cat Noir as nothing short of ‘phenomenal’, while the UK audience for the series has just been named the second largest in the world.

The European licensing agency – who currently handles the licensing programme for the property across the UK and Ireland, has reported that TV set viewing figures for single episodes throughout December last year consistently hit 160,000 on Pop, propelling the series to 180,000 in the week December 9th to 15th.

As well as this, the show also took the top spot for the channel every week in December and dominated Pop’s top ten broadcast spots throughout the period.

Rob Corney, MD of Bulldog Licensing, said: “The growth of the Miraculous brand is phenomenal. Throughout 2019, Google Trend analysis shows that the brand has been ahead of most of the leading players in the girls’ market in the UK.”

Meanwhile the app, based on the superhero animation, has reached more than 70million downloads on iOS and Android globally, with 1.1million downloads in the UK alone. The fast-paced rescue mission game has managed to achieve an average of 4.7 out of five stars on the App Store.

Still with the digital, and the Miraculous YouTube channel has now hit 276 million views worldwide. The UK contributes the second highest number of visitors, accounting for nearly eight per cent of total views (around 22 million local views), with the average viewing time at nearly three minutes.

Corney added: “Zag has created a unique brand and its enormous popularity reflects its fresh approach and top-class production and animation. We have a strong licensing programme already in place, including Bandai, Rubies Masquerade, Fashion UK, William Lamb, Imagine8 and Aykroyds TDP.

“Sales across fashion items have always been incredibly strong and, we are looking at a year of very strong growth across all other categories for this leading girls’ title.”

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