Bulldog Licensing has promoted Sophie Yates to the position of licensing executive.
Yates has been promoted from her previous role as licensing coordinator, a position she held for nearly three years. During that time, she has helped Bulldog cement its status as one of the industry’s leading licensing agencies, with a strong and diverse portfolio, including Shopkins, LIFE, Pikmi Pops, Match Attax, the Crystal Maze and Enid Blyton.
“I’m really excited about this new role and all the new challenges and responsibilities that come with it,” commented Yates.
Bulldog Licensing director Vicky Hill, added: “Since joining Bulldog in 2015 Sophie has been an integral part of the Bulldog team. She has been keeping us organised, assisting on retail, handling approvals for a number of our brands, as well as overseeing the development and implementation of a new contracts and finance system.
“Her promotion to Licensing Executive is very well deserved and she will play a key role in the Bulldog operation.”