The European agency, Bulldog Licensing has signed a new deal with the licensed socks expert, Roy Lowe & Sons for the launch of a new line of Care Bears socks based on the loveable characters from Care-A-Lot, for both adults and children.
Spanning the generations, the range will tap into not only the older audience who grew up watching the much-loved property, but children who are now being introduced to the brand through its new toys line, TV series, and popular Care Bears: Unlock the Mysteries music videos.
Launched in 1982, the Care Bears are now nearing their 40th anniversary. The theme of the property has remained popular and the Care Bears: Unlock the Magic television series currently airs weekly in the UK on Pop and Tiny Pop.
Roy Lowe & Sons has been creating licensed and unlicensed quality socks since 1996. The company boasts an array of licences, including blockbuster movies, children’s entertainment brands, lifestyle properties, sports licences, and more.
“Care bears offers the adult side of our customer base a fresh, nostalgic feel with a real throwback brand, whilst also appealing to kids. It fits in perfectly from the fashion end, to the more novelty side of socks. Working with the Bulldog and Care Bears’ teams has been a pleasure and we can’t wait to bring these new concepts to people’s feet,” said Ben Lowe, account manager at Roy Lowe.
Rob Corney, MD, Bulldog Licensing, added: “We are really excited to be working with the team at Roy Lowe who are developing lovely designs to appeal to Care Bears fans of all ages. Care Bears continues to be a much-loved brand and consumer appetite for heritage properties is at an all-time high at the moment, so it’s great to get some new Care Bears’ products into their hands.”
Roy Lowe & Sons are also set to include Care Bears in their Roy’s Boys cosys and matching adult and kids cosy socks launching late 2021.