The well-loved and evergreen Care Bears brand is growing its presence in the children’s and adult apparel sector, thanks to a string of new partnership signed up by its European agency, Bulldog Licensing.
Cohen and Wilks, Tikiboo, and Park Agencies have each struck up new agreements with the property that will see them develop a range of adult and babywear clothing, all scheduled to hit shelves over the coming year.
Established design and clothing company, Cohen and Wilks International Holdings, will launch a collection of ladies’ nightwear, underwear, and babywear based on the nurturing bears who first launched in 1982. Some 38 years later, Care Bears’ new 2D animated Care Bears: Unlock the Magic airs daily on Tiny Pop and is also available through Lionsgate for home entertainment and VOD from Netflix.
Activewear brand, Tikiboo, will create a new range of sportswear and continue to expand its licensed offering with the new Care Bears deal. The extensive collection is designed for sports fans of all ages and is set to feature Care Bears-inspired leggings, tank tops, hoodies, bags, t-shirts, shorts, base layers, running jackets, sports bras and running scarves.
Leading licensed apparel designer and developer, Park Agencies is also on board in the UK, and will develop a selection of adult apparel including ladies’ and men’s daywear and nightwear.
The new licensees join a consumer product offering which is already present across retail. Bulldog Licensing, which handles licensing in the UK and Eire, has secured several deals for the property over the last year, and the new licensees reflect the agency’s plans to expand Care Bears’ reach the UK for babies, girls and adults.
In addition to its new Care Bears: Unlock the Magic that launched last year on Tiny Pop and immediately raced up the ratings charts, new master toy partner Basic Fun! will be launching a new line of plush, plastic, and electronic toys this autumn in the UK.
Rob Corney, Bulldog Licensing’s MD, said: “Care Bears is so well loved in the UK that we have to be incredibly careful to select partners who will respect the brand’s heritage and deliver product which will be accepted and loved by its many fans. Cohen and Wilks, Tikiboo and Park Agencies are the perfect partners to do this and we are excited to work with them on the new collections.”