Bulldog Licensing sees ‘strong response to latest portfolio’ at BLE 2019

Bulldog Licensing is reflecting on a successful BLE 2019, having seen its latest portfolio of properties ‘hit the ground running’ with strong response to its line up of Kindi Kids, Bulldog Tools, Power Players, and Zafari, at last week’s show.

According to the firm, all the new properties “played a strong part in discussions with potential licensees at this year’s BLE.”

The Kindi Kids is a pre-school property that launched this summer from Moose Toys and follows four quirky and colourful bobblehead dolls with magical accessories that move and come alive, sparking imaginative play, whilst guiding young kids on their journey to kindergarten.

Completely different, but enjoying almost legendary status among its target audience is Bulldog Tools, one of the UK’s oldest and best-loved brands of tools. Widely stocked throughout the UK, Bulldog’s range of tools is popular among both the amateur gardener and the professional trades, offering major opportunities to expand the range into numerous new areas include garden clothing, protective equipment, outdoors and lifestyle gifts and accessories, and gardening and work-related tools.

Power Players, from kid’s entertainment specialist ZAG, is an action comedy about super-powered characters hiding in plain sight as toys, led by Axel, a human boy who joins the smart toy world he is partly responsible for creating.

Courage, comedy and amazing visuals come together in an action-packed show full of engaging characters that is launching soon across a number of broadcasters accompanied a colourful style guide that has already inspired a toy line and, judging from the early response, is about to inspire more licensing categories soon.

The animated series Zafari tells the story of a group of unique animals mystically born with the skin of other animals who live in a magical valley near Mount Kilimanjaro; the series is produced by Zafari Holdings and distributed worldwide by NBCUniversal/Dreamworks.

The show takes up themes such as celebrating differences, inclusion and friendship through funny and exciting stories, amazing characters and high-quality production values, which have huge relevance in today’s world and have attracted strong licensee interest.

Zafari has already enjoyed a strong reception in France, Latin America, Canada, Italy and the UK and is continuously launching in other territories.

Bulldog Licensing MD, Rob Corney, said: “These four properties are new arrivals to our portfolio but occupied a lot of space in our BLE meeting diaries. That was no surprise: while all four brands are very different, they enjoy a strong identity and a clear appeal to a defined target audience – and of course licensees. We’re expecting great things from all of them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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