Bioworld is on board to create and launch a range of apparel and accessories inspired by the popular Cloudco Entertainment brand, Care Bears, targeting kids of all ages as the Care Bears licensing programme continues to grow.
Fast approaching its 40th anniversary, Care Bears continues to appeal to a wide range of fans, encouraged in their purveyance of the brand by an ever-increasing licensing portfolio, managed in the UK by Bulldog Licensing. The latest partnership with Bioworld will act to leverage the universal love for the property.
Fashion partners for the Care Bears brand already include the likes of Tikiboo and its athleisure range, Irregular Choice and its footwear line, and Dolls Kill with its clothing collection. The brand even returned to the kids’ aisles earlier this year when Basic Fun launched its toy line.
Having been met with strong sales and keen reception in the US market, Basic Fun recently launched its toy range to the UK where it is currently experiencing very strong sell-through already. The range is being supported with a heavyweight marketing campaign featuring two TVCs for both its plush and interactive Care Bears.
Meanwhile, the Care Bears’ broadcast partner Tiny Pop is supporting the series Care Bears: Unlock the Magic with daily slots on the channel. New partnerships with Sky and Moonbug now further position Care Bears for significant growth in the kids market here in the UK.
Bioworld joins other children’s partners, including Zak for homewares, Whitehouse Leisure, Redan, Aardvark, Crackerjack, and the Fun to Learn magazine.
Rob Corney, MD of Bulldog Licensing, said: “We’re thrilled to have Bioworld on board for Care Bears apparel. The brand has built a strong following over the past 38 years and has devoted fans who grew up with Care Bears, as well as an ever-growing following of little ones who are discovering the brand for the first time.”
Roubina Tchoboian, VP of international licensing, added: “Bioworld joins at an exciting time for Care Bears, as the brand is continuously building with a range of best-in-class partners creating show-stopping ranges and collaborations.”