Bulldog Licensing has signed a new character studio to be used to develop character brands and potential licensing stars, called Chalk Bear.
The studio is the brainchild of Doug Hyde, an artist who has worked with Disney, Hallmark and Warner Bros.
Hyde has since been named as Britain’s best-selling artist and has been described by the BBC as the “most popular living artist in the UK.”
With his new studio, Hyde will work to develop a pipeline of design brands, and will work with Bulldog Licensing to bring them to the licensing arena.
“We’ve picked Bulldog to represent Chalk Bear as they have such a strong record in developing new brands,” said Hyde.
“They have the experience and contacts to pair us with top licensees and ensure that our properties not only break into the licensing sector, but then carry on growing.”
Bulldog Group managing director, Rob Corney, added: “We are delighted to have signed this deal. We will be looking to sign partners to work with the whole Chalk Bear portfolio, rather than individual characters, which provides an amazing opportunity for licensees to tap into the very best of British design talent.”