Bulldog Licensing welcomes new licensing approvals coordinator

Bulldog Licensing is continuing on its UK growth trajectory with the appointment of Ellie Monro-Smith to the role of licensing approvals coordinator.

In her new role, Monro-Smith will work across Bulldog’s targeted portfolio of brands including EA, Match Attax, Sesame Street, Care Bears, Miraculous and Kindi Kids. She will provide product approval support for all licensees, while facilitating communications throughout product development.

The De Montfort University graduate will also assist in creating mood boards and retail mockups as well as visuals and marketing materials, while ensuring assets are organised and delivered to licensees.

Having graduated in 2018 with a first class honours in Contour Fashion, Monro-Smith has since been working as a junior designer at a swimwear design agency, before joining Bulldog.

Sole Puerto, senior creative manager at Bulldog, said: “We’re thrilled to welcome Ellie on board. She has a strong background in design, and we’re sure she will provide an invaluable service to all of our clients, helping to further streamline the approvals process.”

Monro-Smith, added: “I’m really excited to start working with the Bulldog team. They have an array of world class brands with impressive licensing programmes and I’m looking forward to helping to facilitate the development of innovative new products.”

Rob Corney, Bulldog Licensing MD concluded: “The Bulldog team continues to grow with great expertise and passion for the industry. In a market which is seeing a heightened number of challenges, we believe it is important to increase the support we can offer to licensees and retailers.

“Our ‘retail first’ approach has always set us apart in the European agency model and building the support services with additional design resources will further enhance our ability to help our partners to grow their business with our brands.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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