Bulldog Licensing has kick-started the licensing programme for its new design property, It’s a Wild Life, with a brace of new licensees.
New deals sees the firm partner with Yoofiti for personalised wall art as well as VMC for a range of fashion accessories.
Created by From Advertising, It’s a Wild Life aims to bring fashion, style and humour together through design and photography, by combining animals with human characteristics.
VMC will now produce a range of products including hats, gloves, scarves, fashion bags, glasses and sun glasses and technical accessories.
Meanwhile, Yoofiti will produce a collection of branded wall art, featuring contemporary design.
“Initial reaction to this brand has been phenomenal and we are delighted to be announcing the first two partners to join the fold,” said Bulldog group MD, Rob Corney.
“This promises to be just the start of a wide ranging programme as the property has so much potential across any number of categories.”