Bulldog secures swathe of new partners for Yo-Kai Watch

Bulldog Licensing has secured a clutch of new licensees for the hit animé brand Yo-Kai Watch.

A quartet of new partners has joined the growing portfolio of partners to span bedding, posters and related merchandise, balloons and party decorations and a range of wheeled toys.

Character World, GB Eye, Amscan and MV Sports each join the burgeoning roster of partners that already includes the likes of Danilo with greetings cards, Spearmark with lunchware, Blueprint for stationery, Cooneen for nightwear, Fashion UK, Kinnerton, Egmont and more.

Yo-Kai Watch has made the move to the UK from the Japanese market where it continues to dominate the television, merchandise, gaming and toy markets, generating retail sales of over €2bn in less than two years.

“Yo-Kai Watch is an incredible opportunity for the boys’ market in the UK,” said Bulldog Group MD, Rob Corney.

“The creative is incredibly strong and completely different from anything else on the market; the commercial partners are top calibre and retail buyers across the market are working with us to develop in-store presence and promotions.

“There is much more to come from this brand and we have interest from numerous potential partner across many different categories.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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