Bulldog Licensing has signed deals with Character World and RMS International for a range of new Shopkins products.
Character World will develop a Shopkins range including bedding, curtains, fleece blankets, hot water bottles, cushions, rugs, sleeping bags, inflatable chairs, towels, beanbags, canvas art, toddler beds, fitted sheets and robes.
Elsewhere, RMS international will launch a Shopkins stationery and craft range spanning colouring books, sticker books and puzzles.
Master Toy licensee Flair is supporting the brand with heavyweight TV advertising and in-store activity and these new partners join the likes of NJ Screen Prints (apparel), Pedigree (annuals), DJ Murphy (magazines), Winning Moves (games), Pyramid (posters) and Whitehouse Leisure (amusement plush).
“Demand for Shopkins is absolutely huge, so it’s no surprise so many licensees want to tap into this popularity,” says Bulldog Group MD Rob Corney.
“There is plenty of scope for expansion and we will be announcing more deals very soon.”