Bulldog, which manages the Care Bears licensing programme in the UK, has brought on board two new licensees to create offerings based on the loveable, huggable bears.
MoYou will be creating a collection of Care Bears-inspired nail products, including children’s and adult nail art stencil plates, a nail art scraper, a nail art stamper, and nail polish. Meanwhile, The Hut Group has signed on to design a wide range of products inspired by Funshine Bear, Bedtime Bear, Love-a-Lot Bear, and their friends. The offering will span apparel, homewares, accessories, electronics, collectibles, and furniture with collections already available on the likes of www.zavvi.co.uk
“The strong values at the heart of the Care Bears, inclusive of sharing, caring, and kindness, are what ensures the brand remains relevant throughout generations of children and adults,” says Sophie Yates, Licensing Executive at Bulldog Licensing. “The two new partners will expand the product offering for the many fans with a number of brand-new designs. We look forward to seeing the upcoming collections on shelf very soon.”
Care Bears – as well as a stable of other iconic entertainment brands including Holly Hobbie, Madballs and Twisted Whiskers – is owned by Cloudco Entertainment, formerly American Greetings Entertainment.