Bulldog Licensing has secured two new partners for its popular brand, Life.
1wall.com has joined to launch a selection of wall murals and wallpaper, while GHS Studio is currently developing a range of dog beds and beanbags.
The Life photographic library boasts a vast collection of pictures, many made famous by the magazine itself and includes some of the world’s most recognisable imagery.
Bulldog reports that its Life property is now going from strength to strength in the licensing sector, having recently been voted among the top five most powerful art brands in the world in the Licensing.biz Power List 2013.
1wall.com and GHS join a burgeoning portfolio of licensing partners that already includes the likes of Portico for gifts, VMC for accessories, Benchmark for bags, Pyramid for calendars and The Art Group for greetings cards.
“We have been Life’s brand licensing representatives for some years now and enthusiasm for the brand shows absolutely no signs of abating,” said Vicky Hill of Bulldog Licensing.
“It has an iconic quality about it that consumers love and this can transform any item into something that truly grabs the attention, which is why it is performing so well at retail.”
Jim Jacovides, senior vice president, Time Inc International Licensing and Development, added: “We are delighted to work with Bulldog Licensing and extend the Life brand through this partnership.
“Given Life’s heritage, it is critical for us to find partners who respect the brand and present it appropriately. We are confident Bulldog Licensing will do just that.”