Bulls Licensing acquires rights for renowned film director Ingmar Bergman

The Ingmar Bergman Foundation has named the Swedish agency Bulls Licensing as the global licensing agent for legendary film director, Ingmar Bergman ahead of his 100th-year jubilee next year.

The focus of this licensing collaboration is to remind people of Ingmar Bergmans legacy and to re-introduce his work to the next generation and old fans alike. Bergmans signature, his self-drawn little devil symbol, film posters, his quotes among others will serve as inspiration for the creative licensees.

”We are very happy to be partnering with Bulls Licensing. As one of the most important cultural profiles of our times the award winning director is without saying a “brand” states Jan Holmberg, CEO Ingmar Bergman Foundation.

The firm aims to link the director iconic works with contemporary brands to celebrate his heritage. Bergman was an auteur director famous for works such as The Seventh Seal, Through a Glass Darkly and Persona.

"With enormous pride we welcome this international and yet very Swedish icon, Ingmar Bergman, to our agency. He is a symbol of Sweden abroad just like Abba, Björn Borg, Ikea or Volvo. The vision for Bergman as a brand is to collaborate globally with interesting high-end companies that share the same values as he did” Says Gustav Melin, head of international licensing, Bulls Licensing.

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