Bulls Licensing is to represent hit drama series Downton Abbey in the Nordics, Baltics and Russia.
The firm is already discussing licensing categories including home and garden, beauty, fashion, food and beverage.
"Downton Abbey is one of the biggest TV sensations of the last decade and we see great licensing potential for it in our territories," said Anna Lawrence, brand director at Bulls Licensing. "The TV ratings show that there is a large following for the series in the Nordic countries, and we have already been approached by several companies about licensing collaborations targeting the fan market.
"We are very excited to see the fan response to the upcoming Downton Abbey products."