Bulls Licensing has signed with British Motor Heritage to deliver its collection of classic car advertising artwork to the Nordic region.
The firm will now merchandise the collection of retro artwork, featuring classic cars such as MG, Austin, Morris and Rover with designs dating back to the 1950s.
“We love the style of these old ads and the retro feel artwork,” said Anna Lawrence, brand director at Bulls Licensing.
“We are very much looking forward to working with these classic brands and expanding them into the Nordic market.”
Across the territory, the Stockholm-based firim already represents popular properties including The Moomins, Paddington, Betty Boop, Fifty Shades of Grey, Kiss, The Beatles and more.