Bullseye’s Bully set to appear on biltong packs

Bulldog Licensing has signed a new deal that will see Bully, the emblem from gameshow Bullseye, appear on packs of British-made biltong.

“Bullseye enjoys huge brand awareness and this is a great use of the license, as I’m sure drinkers will be more than ready to dip into a pack of Bully Biltong,” said Vicky Hill, licensing manager at Bulldog Licensing.

“Over recent years the pub snack market has changed massively, and I can think of no better brand to help promote the growth of biltong as consumers look to move away from less healthy snack products.”

The Bullseye-branded biltong is set to hit the market thanks to The Biltong Farm – a Lincolnshire-based company that will supply the dried meat snack to pubs, clubs and bars.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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