Burda Intermedia Merchandising has been appointed as the German licensing agent for Deer Little Forest.
The move marks the first major expansion into Europe for the growing pre-school brand created by Jo Rose.
Burda will represent all licensing rights in Germany, Austria and German-speaking Switzerland, and will be presenting it at Nuremburg Toy Fair this week.
“We are really thrilled to enlarge our portfolio of kid’s licensing brand with Deer Little Forest," said André Möllersmann, director, merchandising and licensing, Burda.
"Its unique and affectionate designs can be easily leveraged to create products and we look forward to delight licensees across all categories with this outstanding new brand.”
Koko Media’s Lisa Hryniewicz, agent for Deer Little Forest creator Jo Rose, added: “We are delighted to be working with the experienced and enthusiastic team at Burda.
"Together with their expertise in the kids market, Burda’s outstanding strength in publishing make them a perfect choice to bring the illustration-based Deer Little Forest to life in Germany.”
Deer Little Forest is currently being developed as a TV show with King Rollo Films and is being launched at Kidscreen Summit in Miami this February.
The brand’s cast of forest characters will be introduced directly to the UK kids market in March, in Get Busy and Busy Time magazines. A first picture book has also been completed and a second is in development.