BuzzFeed, Coca Cola and San Diego Zoo among 140 new brands at Licensing Expo 2017

More than 140 new brands including BuzzFeed and San Diego Zoo will be descending upon Las Vegas to exhibit at this year’s Licensing Expo.

Ben Cooper Halloween Costumes, BuzzFeed, coca cola Licensing, FAO Schwartz, John Wayne Enterprises and more will be among those new to this year’s line up of big and emerging licensing firms.

Sponsored by LIMA, the Expo takes place on May 23rd to 25th at the Mandalay Bay Convention Centre in Las Vegas.

The show will also be previewing Licensing Week, a licensing industry even in which attendees and exhibitors can connect with new partners, nurture existing relationships and expand their presence to new product categories.

Key events taking place during Licensing Week, include a meet and greet with Scott Living’s Jonathan and Drew Scott as they showcase a consumer goods collection including furniture, décor and bedding; an opening keynote from cole Gahagan, chief commercial officer of Fanatics and the Annual Licensing Expo Character Parade. 

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