BuzzFeed Commerce has nominated a global network of licensing agents to take Tasty kitchenware, publishing and food consumer products around the world.
The move follows the successful launch of BuzzFeed’s first line of Tasty cookware at Walmart in the US.
BuzzFeed has now announced partnerships with Licensing Matters for EMEA, Haven for Australia and New Zealand, La Panderia for Mexico, Lotus Global Latam for Spanish-speaking Latin America and Lotus Global Brasil for Brasil.
More partners in Asia will be announced later in the year and all agencies will exclusively represent the Tasty brand for all product categories.
“We have squillions of Tasty fans around the world who have been asking how they can buy Tasty kitchenware, cookbooks and foods,” said Eric Karp, head of global licensing for BuzzFeed.
“This new global infrastructure allows us to replicate what we’ve done with Tasty in North America, expanding the brand far beyond social media feeds and bringing it into people’s homes with products they’ll love.”
Tasty reaches nearly 540 million people globally and can be viewed across social platforms including Facebook, YouTube and SnapChat; through tasty.co and the tasty app, through its New York Times bestselling cookbooks and the Tasty One Top.
The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty Grill and Tasty Jr.
BuzzFeed Commerce was created in October 2016 and is tasked with creating physical products and social commerce experiences, as well as extending BuzzFeed’s IP to licensing partners including its New York Times bestselling Tasty cookbooks with Penguin Random House.