Deals inked with Redan and Immediate Media for pre-school brand.

BWI secures brace for Woolly and Tig

Brands with Influence is continuing to build the licensing programme for CBeebies pre-school brand, Woolly and Tig.

Immediate Media has confirmed a further two years inclusion of Woolly in its pre-school CBeebies magazine. This will include several specials and standalone magazines over the coming months.

In addition, Redan will be including Woolly in its Fun to Learn series.

Julie Jones, joint MD at Redan, commented: "We have seen the rise of Woolly as an evergreen property that is much loved by our young pre-school audience. Our audience research proved that it had to be an essential part of our product line and so we are delighted to be able to announce a new and exciting partnership with Tattiemoon."

Helen Doherty from Tattiemoon, the series’ producer, added: "We have been quietly building a strong portfolio of licensees, and a strong brand in terms of media coverage and impact. This year sees the consolidate even further as we plan new episodes and programme brand extensions.

"We recognise there is a lot of competition out there, but believe strong that with four years pedigree and a strong plan for development, we are going to continue the growth of Woolly audiences."

Woolly and Tig currently has 14 licensees across plush, ride ons and apparel.

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