Caesars Entertainment has named IMG as its global licensing representative in a multi-year agreement.
Following the deal, IMG will target a variety of distribution channels and price points in the categories of home goods, apparel and footwear, wine and spirits and more.
“We are truly excited and honoured to represent Caesars Entertainment,” said Gary Krakower, VP of licensing at IMG.
“We look forward to building a robust global licensing program around Caesars’ storied history and stature, as well as its iconic brands including Caesars Palace and Flamingo Hotel and Casino.”
Penny Truttman, VP of brand alliances at Caesars Entertainment, added: “Caesars is an iconic global brand loved by millions of consumers.
“IMG offers us the opportunity to expand our product portfolio and reach our consumers in a new and exciting way, while also developing a best-in-class licensing program.”