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Fans will get the chance to vote which collection of Campbell’s Soup labels, featuring the superhero, will star on tins.

Campbell Soup Company takes Spider-Man to soup aisles

Campbell Soup Company has partnered with Disney Consumer Products and Marvel Entertainment to bring Spider-Man soup to fans.

Made with die-cut pasta figures, the soup has been created to celebrate the recent launch of Marvel’s Ultimate Spider-Man vs Sinister Six on Disney XD.

“Spider-Man is such an iconic Marvel superhero and will be a great addition to our robust portfolio of entertainment partners,” said Yin Woon Rani, VP for marketing activation at Campbell Soup Company.

“With an array of licensed characters labels, Campbell offers an assortment of products for every family member to enjoy, from Disney’s Frozen to Marvel’s Avengers, and now Spider-Man.”

Before the soup makes its debut in Autumn 2016, fans will get the chance to choose which collection of Campbell’s Soup labels, featuring the superhero, will star on tins.

Fans will be able to pick their favourite on Campbell’s website, choosing between the Ultimate Spider-Man Series and the Classic Spider-Man Series.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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