One of the top-selling names in the cannabis lifestyle space, Old Pal, has detailed the launch of Old Pal Ale, a new beverage extension that aims to celebrate the message of ‘sharing’ that has become synonymous with the Old Pal name.
Brewed in small batches, Old Pal Ale takes its ethos from the core lifestyle message of Old Pal’s shareable cannabis products developed under the Old Pal Provisions name that ‘encourage community and connection.’
Old Pal is joining a growing number of cross-pollination projects between the cannabis and brewing industry, something that has recently been heightened via the global cannabis market leader Aphria and its acquisition of Sweetwater Brewing.
Old Pal Ale is a traditional ale that does not include THC or CBD, it’s simply brewed to be beer.
“If 2020 has shown us anything, it’s that we all need to find ways to create shareable experiences with our friends and community, so we worked to create OPA to give our community another way to come together,” said Charlie Cangialosi, Old Pal’s COO and former Anheuser-Busch InBev executive.
‘The Old Pal community has come to enjoy relatable, consistent strains and enjoyable smokable products so in a similar spirit, Old Pal Ale is a light and refreshing ale with a soft malt sweetness and a touch of hops,’ read a statement from the company.
‘It’s light and drinkable but boasts a complex taste with notes of sweet citrus, honey, floral and ripe berry.’
The can itself has been designed by Old Pal’s creative partner, LAND who has defined a look for other recognizable brands in the beverage space like Stumptown Coffee and Madre Mezcal.
The announcement comes shortly after news of the growth of the Old Pal Brand into Oklahoma marking the fourth state where Old Pal cannabis products can be found.
“With this and the further recognition of the Old Pal look nationwide, Old Pal Ale ditches gimmicks seen in the beverage industry and instead expands on the idea that like cannabis, beer brings people together to bond over a beverage, especially at a time when we’re sticking to small groups of friends and family to weather the pandemic,” concluded the company.