Cardi B launches her own fashion doll with women-owned toy brand Real Women Are

The multi-platinum recording artist, Cardi B, has launched a limited edition fashion doll in partnership with Real Women Are, a new diverse and inclusive doll brand, in timed to coincide with Women’s History Month.

Recognised as a female entrepreneur, Cardi B inspired and created the doll in her outspoken and confident likeness, partnering with the ground-breaking doll brand, Real Women Are that itself has been inspired by influential and impactful women of colour.

The new Cardi B doll was made available via an exclusive waiting list on March 5th for 72 hours. Fans and collectors who reserved the doll will be guaranteed a doll for purchase this July.

The partnership between Cardi B and Real Women Are represents a collection of firsts for the artist and the new brand. This is Cardi B’s first doll as she provided inspiration, led creative direction and was an integral part of the production process.

Meanwhile, Real Women Are is the first minority-women owned and led doll brand targeting women and girls of all ethnicities backed by the National Entertainment Collectibles Association (NECA), whose toy division was started nearly 20 years ago.

For both Cardi B and NECA, the launch of the Real Women Are brand is especially timely as Gen Z and Gen Alpha girls come of age in today’s cultural landscape that recognizes the need for diversity, inclusion and representation on an unprecedented scale.

“As everyone knows, I’m a mum. And today, more than ever, it’s important to me to give my daughter inspiration and badass women to look up to,” said Cardi B.

“Working with Real Women Are is a chance for me to provide my daughter and other little girls something that looks like them to play with to inspire them. We’re in the White House now, but we’re still so far behind in other places. Representation matters.”

Backed by toy and collectible juggernaut NECA, the Real Women Are brand is majority-owned and run by women of colour and the influential women who inspire the dolls themselves, called the Real Women Alliance. The goal of the brand and the Real Women Alliance is to provide dolls that celebrate powerful women and champion authenticity.

“What makes Real Women Are special is that young girls of color are a priority to the doll brand,” said Cardi B. “We want them to know that they are special. That they are worthy of having a toy that looks like them. We’re not building Real Women Are as an afterthought or something just to check off a box. Creating a doll that is a mirror of our daughters, nieces and granddaughters is at our very core.”

The Cardi B doll’s ensemble will be fashion-forward featuring on-trend contemporary designs. Her hair and make-up will reflect the latest in beauty trends. The doll will include additional wardrobe and accessories, which will be sold separately.

Future dolls from Real Women Are will offer dolls in various colors, shapes, sizes, and abilities.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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