Care Bears adult licensing roster continues to grow as Somerbond lands ladies’ nightwear

CloudCo’s heritage children’s animation, Care Bears is continuing to expand its licensing portfolio thanks to a new partnership with the ladies’ nightwear specialist, Somerbond.

The partnership is the latest in a recent flurry of licensing activity and licensees secured by the property’s European licensing agency, Bulldog Licensing. The brand has experienced strong sales across its adult offering recently, following collaborations with Dolls Kill, Irregular Choice, Tikiboo, and Bershka.

Bulldog licensing continues to roll out a cross-category programme for the much-loved brand, featuring apparel, accessories and home. 

Meanwhile, the children’s programme is underpinned by strong ratings for the Care Bears Unlock the Magic show, airing on Pop. This content will soon be bolstered by new music videos being released by digital partner, Moonbug.

The new licensees join a robust licensing programme, including a newly launched range from Master Toy partner, Basic Fun, which has seen a strong launch in the UK, along with a number of other best in class licensees including Dennicci, Bioworld and Park Agencies.

Rob Corney, MD, Bulldog Licensing, said: “Care Bears may be nearly 40 years old, but it remains as popular as ever among generations of fans. The original fans are still embracing the brand and we’re looking forward to adding new lines with these two new partners to expand the offering for them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Luxury pen maker Conway Stewart inks partnership with Oxford’s Ashmolean Museum

The ink is still drying on a new deal between the luxury pen maker, Conway …