Care Bears footwear collection steps into Taiwan

An exclusive line of women’s footwear featuring the Care Bears is launching in Taiwan.

American Greetings Properties and its agent Medialink have teamed up with Hong Ruim Ann’s Boutique Enterprise for the collection.

The co-branded shoe collection featuring Care Bears designs, initially launched in October 2012. It includes boots, athletic shoes, casual shoes, dress shoes, sandals and slippers.

"We are thrilled to be expanding our Care Bears adult programme in Taiwan with Hong Ruim Ann’s Boutique," said Carla Silva, VP of global licensing for American Greetings Properties. "Ann’s has exclusively partnered with us to create a fashion forward footwear line that Care Bears fans in Taiwan are sure to love."

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