Care Bears is looking set for a strong 2015 according to AG Properties, as the firm secures new UK licensee partners for the year ahead.
Vivid, Immediate Media and RMS International are just some of the latest significant partnerships for the brand.
‘The Care Bears will expand with partners in key categories including Vivid as our master plush toy distributor, publishing with Immediate Media and arts and crafts with RMS International,’ read a statement from the firm.
Ichiban Clothing is also on board to develop new apparel lines, while AG Properties will continue existing partnerships with Whitehouse Leisure and Blues Clothing Limited.
‘Adult apparel has been a leading category for the Care Bears with Somerbound and Blues Clothing as important contributors to the success,’ continued AG Properties.
‘With a new Ichiban Clothing Partnership, the Care Bears will continue to bring trendy looks to the marketplace for tweens, teens and young adults in the region.’
RMS International’s line up of arts and crafts kits will include knit-your-own Care Bears, puzzles, paint-your-own Care Bears money-box and more.
Meanwhile, Whitehouse Leisure will develop a wide range including, key chains, pen and pencil toppers, mugs, non-toy functional breakfast sets, snap bands and more.
“We are looking forward to an exciting 2015 in the UK,” said Carla Silva, senior vice president, global licensing, AGP.
“These partnerships are the foundation to our success and we are thrilled for the future of Care Bears in the region.”