AG Properties – together with its licensing agent Medialink – is launching a heavyweight Care Bears campaign across Taiwan.
The two firms are working with Entertainment Machine Operator for a limited edition cross over collection with Rody, best known for its inflatable rocking horses.
The one-year promotion includes a range of products such as tote and cosmetic bags, desktop holders and stationery folders.
The co-branded products – available exclusively from Rody stores – will be hitting other department and specialty stores through the end of this year. There are ten licensees on board in Taiwan for Care Bears, covering apparel, stationery, footwear, accessories and bags among other categories.
"We are thrilled to be collaborating on this exciting limited edition cross over collection with Care Bears and Rody," said Carla Silva, VP of global licensing for AG Properties. "Collaborations are becoming increasingly popular in the region, and we know this partnership will complement our growing programme in Taiwan."
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