Caroline Mickler named UK licensing agent for Paul McCartney’s Hey Grandude

Caroline Mickler Ltd has been named the UK licensing agent for Hey Grandude, the first children’s picture book to be created by the icon of British pop music, Paul McCartney.

The licensing outfit, owned and run by Carolin Mickler herself, represents the UK licensing rights for a number of high profile brands including The Beatles, Moomin and Horrid Henry. She was handed the new rights by brand owner MPL Communications.

Described as “an action-packed adventure story with a wonderful wind-down-to-bedtime ending”, Hey Grandude is about an intrepid grandfather explorer, who, with a little help from his magical postcards, whisks his grandchildren off on incredible adventures.

Inspired by Paul McCartney’s own experiences of being a grandfather, the story is brought to life with funny, colourful illustrations from talented artist Kathryn Durst and published in the UK by Puffin.

Caroline Mickler Limited will be exploring a number of potential licensing opportunities in the two-to-five-year-old target market that will be the book’s core readership, as well, of course as parents, grandparents and gift buyers for children. Hey Grandude will also be a strong focus of the Caroline Mickler Ltd presence at Brand Licensing Europe 2019 (at stand E281), soon after the book arrives at retail.

Illustrator, Durst has worked with many leading children’s book publishers, including Penguin Random House Children’s, Simon & Schuster Kids, Lerner Books and Scholastic (UK).

The titles she has illustrated include Life with My Family by Renee Hooker &,‎ Karl Jones, the Vlad the World’s Worst Vampire series by Anna Wilson, the forthcoming You’re In Good Paws By Maureen Fergus and Hey Grandude.

Caroline Mickler said: “With its delightful story and colourful, funny illustrations, Paul McCartney’s first children’s picture book is perfect for parents, grandparents and young children alike. It’s an appeal that I am sure will also extend to a strong and successful licensing campaign across a wide range of categories.

“We at Caroline Mickler Ltd are thrilled to be representing the UK licensing rights for this wonderful book.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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