Carte Blanche Group has appointed CPLG as its licensing agent for Belgium, the Netherlands and Luxemburg, the Nordics and Central Eastern Europe across its brand portfolio including the Me to You properties: Tatty Teddy, Tiny Tatty Teddy and My Dinky Bear.
The deal was made as Carte Blanche looks to strengthen to reach and appeal of its portfolio across the territories.
The firm is known for its success in developing cards, plush and gifts alongside its well-established international licensing and distribution programme, with over 130 licensees worldwide and listings in major retailers throughout key markets internationally.
Central Eastern Europe has already seen success with a growing apparel range led by Tiny Tatty Teddy at Smyk, the leading Polish retailer of children’s apparel, toys and accessories. In Benelux there is an established presence with cards, plush and stationery, providing a retail platform and strong consumer awareness in the region.
CPLG will now work with best-in-class licensees across categories to expand Carte Blanche’s licensing programme and broaden its retail footprint throughout Benelux, the Nordics and CEE.
Maarten Weck, EVP and MD of CPLG, said: “The properties in Carte Blanche’s brand portfolio have classic and enduring cute appeal which attracts consumers of all ages. These proven strengths and the extensive artwork of the brands make them ideal properties with which to develop robust licensing programmes.
“We’re delighted to be working with the Carte Blanche team to grow their business and brands in Benelux, Nordics and CEE.”
Duncan Hamilton, head of licensing at Carte Blanche, added: “We are proud to be entering into a long-term agreement with CPLG, building a powerful retail programme across categories within Benelux, Nordics and CEE. CPLG are the perfect agency to deliver and execute an exciting licensing strategy, ensuring our beloved brands have maximum exposure at retail and beyond.”