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Carte Blanche teams with Avec for ‘exciting Me to You plans’

Carte Blanche has detailed a roster of ‘exciting new plans’ for its classic Me to You brand this year, as the firm celebrates 21 years of its flagship character Tatty Teddy.

The gift specialist has partnered with the crafting company Avec to deliver new dimensions in the craft, hobby, gift and stationery sector.

Founded by Becks Beere in 2012, Avec has become a leading name in DTR license management and private label within the craft market. The group currently spans Europe, North and South America as well as Australia.

“We are delighted to welcome Avec to the Carte Blanche Me to You licensing programme,” said Sarah Quigley, head of UK licensing at Carte Blanche.

“The firm’s approach to this new project has been thrilling to witness and fans will be incredible excited by the lines being developed.”

Beeres, MD of Avec added: “It is a real privilege working with the team at Carte Blanche. We are excited by the creative freedom we have been given to explore a broader range of product categories, and develop a unique branding exclusively for customers.

“Avid fans will love the fresh designs, and we have a few more things up our sleeves this year so watch this space.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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