Carte Blanche Greetings has unveiled a new Me to You animation that will form the basis of the brand’s 25th anniversary celebrations for the coming year, highlighting the life events that its mascot Tatty Teddy has shared with its audience.
Taking the title Life Revolving, the animation centres on the key moments in a lifetime, highlighting that Tatty Teddy is in fact, always there for those special occasions. Watching through the eyes of a girl as she grows up, the feature follows her journey from birth to adulthood, “always with Tatty Teddy by her side.”
The sentiment at the end of the animation ties the theme together, with the words: Thank you for always being there. Merry Christmas from Me to You.
Created by Fudge Animation Studios in Photo Real CGI, the animation will now form the basis of the Me to You 25 year anniversary celebrations, with a new brand strapline ‘Sharing 25 years of the Moments that Matter’.
Carte Blanche marketing manager, Grace Elphinstone, said: “Christmas and the festive period is the perfect time to bring together friends and family and we wanted to celebrate this and all of the other moments in a lifetime that help form these special connections.
“For twenty five years, Me to You has held a very special place in the hearts of consumers who see the brand as the ‘go to’ to share the moments that matter with family and friends. The animation captures our brand values, enabling consumers to send a message that conveys the sentiment that they cant quite put into words.”
James Hill, creative director at Fudge Animation, added: “We wanted the Me to You animation to delve into the essence of what makes Me to You so special. Those very human relationships and personal side of gifting. We hope the film and the overarching idea of ‘Sharing the Moments that Matter’ will inspire everyone to take a moment to appreciate their loved ones this Christmas.”
The animation will be launched on Carte Blanche and Me to You Social Media Channels and will be supported with additional, email marketing activity, online content and competitions.