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Cartoon Network celebrates Powerpuff Yourself campaign with first Powerpuff Girls pop-up shop

Cartoon Network’s hit animated series Powerpuff Girls is trading Townsville for New York City to launch its first pop-up shop.

The store – running from Friday, November 18th to Sunday, November 20th – has been launched as Cartoon Network celebrates its latest initiative, Powerpuff Yourself.

The campaign, launched globally in the US, Europe, Middle east, Africa, Latin America and Asia Pacific, allows fans to create their own Powerpuff avatar as they answer a series of questions to discover their uniquely named Powfactor special ingredient.

The global update of the avatar maker includes refreshed categories over 100 new personalisations, and is translated into 26 languages.

Fans visiting the Powfactor Shop in New York City this week will be able to experience the new Powerpuff Yourself maker, exclusively print their avatar on merchandise including t-shirts, coffee mugs and bags, and purchase badges symbolising their special ingredient.

The store will also house additional exclusive Powerpuff Girls product and limited edition designs.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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