Cartoon Network will launch a new Powerpuff Girls range through its global toy partner, Spin Master, it has been announced.
The first SKUs for the range will launch at Argos on January 21st, including the Storymaker play-set and plush through their catalogue and online.
The Entertainer will introduce the toy line in stores and online on January 26th and will proactively back the launch with a comprehensive marketing campaign including The Powerpuff Girls Super Saturdays initiative that will see stores filled with branded activities, exclusive discounts and competitions for four consecutive weeks.
“I think it’s fair to say that The Powerpuff Girls is well and truly back in action," commented Johanne Broadfield, VP of Cartoon Network Enterprises EMEA.
"Performance figures demonstrate that the show is striking a chord with girls (and mums) across the UK and we’re seeing interest in the brand surge thanks to the increased exposure that the recent free-to-air broadcast launch has generated. With retailers proactively backing the brand, it’s looking promising that we’re going to make big waves in the girls’ market and successfully extend the power of PPG off-screen.”
Following the debut of the toy range, a line-up of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products will also begin hitting shelves from spring 2017.