Turner, a division of Time Warner and parent company of Cartoon Network Arabic, has launched its fourth flagship kids channel, Cartoon Network Hindi, in the MENA region.
The channel is aimed at children between the ages of 4 to 14 from the sub-continent residing in the region.
Available in Hindi only, the new channel will include a line-up of Cartoon Network originals from Ben 10, PPG, The Amazing World of Gumball, Adventure Time and more, in addition to popular Indian produced cartoon series that are also airing on Turner Channels in India.
“The launch of Cartoon Network Hindi continues to build on our popularity and position as one of the leading dedicated kids’ channels in MENA," said Tarek Mounir, vice president and general manager Middle East, North Africa, Turkey, Greece & Cyprus at Turner.
"It will be the first international cartoon channel available in Hindi throughout the region and we are proud to see it move into this newly developed chapter.”
Cartoon Network Hindi will be available as a pay TV channel on beIN (as Turner’s exclusive Direct to Home partner) and on E-Vision part of Etisalat and du in the UAE. New Boy – a toy manufacturer and distributor – has also come on board as a key advertising partner.
Turner is now the only broadcasting network in MENA to offer dedicated kids channels in three different languages Arabic (through its free to air Cartoon Network Arabic), English (through Cartoon Network and Boomerang) and Hindi (through Cartoon Network Hindi).