Cartoon Network has appointed TLC as its licensing agent across France, Germany, Switzerland, Austria and Benelux.
Under the agreement, TLC will be responsible for building and managing the official licensing programmes for the network’s portfolio of animated properties across the European markets.
Brands at the forefront of the deal include the likes of the award-winning Adventure Time, The Powerpuff Girls, the new-look Ben 10 and The Amazing World of Gumball.
“Cartoon Network Enterprises owns a unique space in the entertainment licensing industry and their plans for the future and upcoming shows are very compelling,” said Melvin Thomas, CEO of TLC.
“We plan to build, promote, assist and expand the company’s licensing and merchandising business, positioning it as a leader of licensed kids’ brands in our territories.”
Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA, added: “France, GSA and Benelux are high potential markets for us.
“We are very excited to be partnering with TLC to ramp up our licensing activity and bring the successes we have seen in our other core European markets to these key licensing territories.”