With the 2017 Vegas Licensing Expo taking place next week, Cartoon Network is readying for the UK free-to-air premiere of Ben 10.
Set to debut on CITV and ITV on Sunday May 21st, 2017, the new series will see Ben Tennyson return in his original and favourite form, as a 10-year-old boy who transforms into aliens.
“With the imminent launch on CITV and ITV, we’re delighted that even more boys in the UK will soon be able to enjoy the fantastic new Ben 10 adventures,” said Graham Saltmarsh, director of licensing for UK and Nordics at Cartoon Network Enterprises EMEA.
“We’re confident that the channel’s popularity, coupled with its wide reach will undoubtedly fuel demand for Ben 10 consumer products in the UK market.”
Following the series launch, Cartoon Network is also rolling out new Ben 10 merchandise, which will be spearheaded by master toy partner Playmates’ toy line.