BLE 2021

BLE latest: Style Sisters’ live appearance, plus attractions for speed freaks and dog lovers

Come and meet the celebrities’ favourite duo, the Style Sisters, for an insight into their incredible skill set detoxing, styling and organising homes; relax with special guests from Battersea Dogs & Cats Home and Guide Dogs; check out the latest automotive innovations with Motul and more. With nearly 300,000 Instagram …

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Spotlight on Brands I Pink Key gets Vim!

Spotlight on brands   Vimto is a brand with real pedigree. Nationally renowned and proudly from the North, it also has a proven licensing pedigree. It all began in Manchester in 1908 when John Noel Nichols created the drink we know and love as a herbal health tonic using a …

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English Heritage licensing programme builds momentum

The English Heritage licensing programme is building momentum with a roster of new licensees signing up to work with the charity that cares for 400 historic sites, which receive over 10 million visitors a year. New licensed products launching next year cover a wide range of categories, from wooden jigsaw …

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Motul appoints Blue Chip Brands as its agency for Australia and NZ

Following its appointment in March of WildBrain CPLG as its global agent (excluding AsiaPac), engine oil brand – and now lifestyle brand – Motul has appointed Blue Chip Brands as its agent for Australia and New Zealand. Motul has also appointed licensing specialist PR and marketing agency kilogrammedia to manage …

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Brand Licensing Europe announces 2021 Kelvyn Gardner License This! shortlist

Brand Licensing Europe has unveiled the nine finalists who will battle it out to win one of three Kelvyn Gardner License This! awards. BLE takes place in person from 17-19 November at ExCeL London followed by an online event running from 30 November to 1 December. It’s free to register …

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Brand Licensing Europe partners with ExpressTest by CignPost to facilitate testing needs for international attendees

Brand Licensing Europe has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees. Anyone needing to take a day two test to enter England will be able to purchase a ‘click and collect’ testing kit to be picked up at ExCeL. The tests can be self-administered …

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Just 4 days left to enter the Kelvyn Gardner License This! competition at BLE

There are just four days left for designers, illustrators, animators and inventors to enter this year’s Kelvyn Gardner License This! competition at Brand Licensing Europe. It’s an incredible opportunity to get a foot in the door of the $292 billion global licensing industry. There are three award categories available to …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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