Entertainment

Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Sixteen South’s preschool series Odo prepares to take flight in the US and Latin America

The recently launched preschool series, Odo – recognised for its warm-hearted and comic storytelling – is taking flight in the US and Latin America following a new broadcast deal between Sixteen South and WarnerMedia Kids & Family. Under the partnership, the series will air on the company’s upcoming Cartoonito preschool …

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The London Toy Company launches its first TfL train sets all made from recyclable plastics

The London Toy Company has lifted the lid on its venture into new toy categories this year, with the launch of its Transport for London licensed train set and trains, all made from recyclable plastic. The new launch marks the first time that The London Toy Company has entered the …

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Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, as well as increased sales within its consumer products division fuel the global entertainment through a stellar second quarter this year. Sales have surged by 54 per cent on Q2 2020, and nine per cent …

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Story House Egmont reveals its new PAW Patrol kids’ magazine, PAW Patrol Extra

Story House Egmont has launched its newest preschool magazine, teaming up with Spin Master Entertainment to introduce PAW Patrol Extra, a new monthly title designed to ‘satisfy the incredible demand’ for PAW Patrol content. The new launch marks the second PAW Patrol licensed title in the Story House Egmont portfolio …

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Crayola and OceanX | “We’re encouraging partnerships to have a profound impact on supporting our planet”

The global non-profit ocean exploration organisation, OceanX has expressed its hope that its new partnership with the children’s arts and crafts brand, Crayola, will inspire more collaboration between brands and conservation groups. The pair joined forces earlier this month to launch a new range of crafts kits to the US …

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Dino Ranch renewed for second season at Disney as its US preschool licensing slate readies for growth

The popular preschool series, Dino Ranch has been renewed for a second season at Disney, with a scheduled broadcast date on Disney Junior and Disney+ in the US and Latin America for the beginning of 2022. A broad licensing programme is already underway with a master toy line from Jazwares …

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Magic Light Pictures’ Pip and Posy sponsors this year’s Playday event with communities across the UK

Magic Light Pictures’ new preschool series, Pip and Posy, has joined forces with Play England, Play Scotland, Play Wales, and PlayBoard Northern Ireland to sponsor this year’s Playday event. Recognising the fundamental need for play among children and their health, wellbeing, and development, Playday is a national day for play …

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MTV, Milkshake! and Ben Fogle among ViacomCBS UK’s live event and summer festival line-up

ViacomCBS UK is embarking on a summer of live and in-person events across its portfolio of entertainment brands, from Channel 5’s Milkshake to MTV, thanks to its first 5 on the Farm summer festival and a new partnership with Parkdean Resorts. Taking place at Cannon Hall Farm in South Yorkshire, …

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Line Friends partners with Universal to launch Minions x Brown & Friends collaboration

The internationally celebrated character brand, Line Friends, has partnered with Illumination and Universal Brand Development to unveil its Minions x Brown & Friends collection, a new line-up of products that will feature the Minions’ Stuart, Kevin, and Bob alongside Line Friends’ own Brown and Sally. A collaboration long over-due, early …

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