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Pusheen lands its own Snack Parlour in Brighton with Artbox

Pusheen and Fluid World have formed a tasty new partnership with Artbox to create the world’s first Pusheen Snack Parlour, right here in Blighty’s own seaside city, Brighton. The Parlour was launched to fans over the weekend with a fully-decked out Pusheen themed interior, allowing fans of the brand to …

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Evil Dead 2 rises again on Kickstarter with new campaign from Jasco Games

Tabletop game publisher Jasco Games is readying to resurrect the Evil Dead franchise with a Kickstarter campaign for a new Evil Dead 2 board game. Developed in collaboration with Lynnvander Studios – the licensing group for the Evil Dead 2 – the campaign is a new project to ‘bring the …

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Plush brand Squishmallows plans ‘full scale licensing’ move with Evolution USA

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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The Very Hungry Caterpillar enjoys four-course summer campaign with RHS ahead of BLE

The Very Hungry Caterpillar is chomping itself through a summer-long campaign with the Royal Horticultural Society that has seen the star of the World of Eric Carle at the centre of four RHS flower shows this year, currently running in four RHS gardens for the rest of summer. Inspired by …

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Mad Beauty continues march on licensed cosmetics with Star Wars Sheet Face Masks

The health and beauty specialist, Mad Beauty, is continuing its march on the licensing space this time with the launch of an imperial collection of Star Wars inspired Sheet Face Masks. Quite literally urging fans to ‘use their face’, the range had been developed under license with Disney, adding to …

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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix. The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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Jumanji lands its own video game in latest incarnation for the popular license

Outright Games, the team of publishers behind video games based on Hotel Transylvania, PAW Patrol and Adventure Time, has revealed a first look at the upcoming Jumanji title. Yes, a video game based on a film in which players are sucked into a video game which in itself is a …

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Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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