Entertainment

Toikido brings toys and NFTs together in world first for Reality Gaming and Herotainment’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables. The new deal will bring the world of physical toys and NFTs together for the first time. Having partnered with Reality Gaming and Herotainment, …

Read More »

Hasbro partners with Rubber Road to launch merchandise range based on its hit global franchises

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

Read More »

Board game pioneer CMON teams with Monsoon Digital for new foray into NFTs

The hit board game publisher, CMON Ltd has partnered with Monsoon Digital to launch a new series of digital products and promotional material using Monsoon’s soon-to-launch NFT trading platform. Slated to go live later this year, Monsoon will become the exclusive platform for CMON digital collectable items, cards, artwork, and …

Read More »

Thomas & Friends: All Engines Go pulls into Channel5’s Milkshake this November

Thomas & Friends: All Engines Go – a new, vibrantly refreshed, 2D animated series following the iconic Thomas the Tank Engine – is pulling into Channel 5’s Milkshake on Monday, November 8th this year. Produced by Mattel Television in partnership with Corus Entertainment’s Nelvana Studio, the new series is a …

Read More »

Rocket Licensing welcomes brace of new UK licensees for The Very Hungry Caterpillar

The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, role-play, and party space this year thanks to renewed and extended ranges from its master toy partner, Rainbow Designs, as well as product launches from Smiffys, and the Great British Teepee Company. Play teepees, mats, …

Read More »

BBC Studios expands its NFT trading card game Doctor Who: Worlds Apart with new series launch

Reality Gaming Group and BBC Studios have expanded on their existing partnership to launch a new Doctor Who: Worlds Apart permanent card set, Time Lord Victorious, featuring two new packs of cards following the Doctors from across the series as they face Daleks and the ancient alien race, the Kotturuh. …

Read More »

Funko turns Christmas Pop! in exclusive Hallmark and Walmart gifting and wrapping partnership

Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season. Hallmark has been a staple of the holiday …

Read More »

King Features expands global publishing to tap into new audiences for its classic IP

King Features Syndicate is revitalising its global publishing programme in a move to deliver its classic franchises, such as The Phantom, Flash Gordon, and Popeye to younger generations through graphic novels, coffee table books, YA books and more. The initiative to develop new partnerships for original content is being overseen …

Read More »

Reemsborko details flurry of global partners for graphic novel IP Trese

Reemsborko, the UK agency specialising in cult and pop culture licensing from across the world, has secured a flurry of new partnerships for the best-selling graphic novel series, Trese. In a run of new deals for the series publisher, Ablaze Publishing, the graphic novel IP now finds itself expanding its …

Read More »

Hello Kitty and Pusheen pounce on limited edition collaboration for plush, fashion, and more

Sanrio has entered into a new collaboration with the Pusheen brand to launch a limited edition collection of Hello Kitty x Pusheen consumer products, spanning apparel, accessories, collectables, stationery, housewares, health and beauty products, and plush. The collection unites Hello Kitty and Pusheen for the first time in the consumer …

Read More »