Entertainment

Moonbug’s Blippi lands UK kids’ magazine partnership with DJ Murphy through The Point. 1888

Moonbug Entertainment’s popular pre-school brand, Blippi, a YouTube sensation turned children’s entertainment franchise, is coming to the UK’s children’s magazine space thanks to a new partnership with publishers DJ Murphy. The deal was brokered by The Point. 1888 on behalf of Moonbug Entertainment, and looks to capitalise on the show’s …

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Asmodee’s licensing game: “It’s about time this happened, the fans out there are starving for stuff”

“The world is going to look very different now that Asmodee – one of the biggest players in the board gaming sector – is very actively pushing into licensing,” Alexander Thieme, manager of licensed publishing and consumer products, Asmodee Entertainment, promises. The board game giant kicked off October with a …

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Poetic Brands signs FIFA for spring/summer apparel collection

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for …

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Universal Pictures celebrates 35 years of Back to the Future with major campaign

From fan created content, Amazon exclusives, and a whole host of toys, games and more, this year, Universal Pictures and Amblin Entertainment are taking fans of the Back to the Future franchise on an 88mph journey across the categories to celebrate the 35th anniversary of the iconic time-travelling series. Where …

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Crunchyroll details major licensing slate ahead of the autumn anime season

The global anime brand, Crunchyroll, has detailed a slate of cross-category licensing partnerships ahead of the autumn anime season, highlighting not only the diversity of the anime medium, but the global reach of the animation form. “This latest slate of licensing partnerships represents the diversity of anime as a medium, …

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LEGO builds multi-year partnership with Adidas to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

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Egmont launches new LEGO Explorer monthly magazine and enters subscription market

Egmont Magazines is launching a new LEGO Explorer magazine, a monthly publication designed ‘to build curious minds’ and inspire readers to design their own LEGO models and ‘unleash their creativity.’ The magazine has been developed by Egmont Publishing with the support of official LEGO designers and aims to combine the …

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PAW Patrol: The Movie lands raft of 21 UK licensing partners ahead of film’s August 2021 release

ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, …

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AR kids’ books app Bookful welcomes Mattel’s Barbie and Thomas & Friends to the library

The augmented reality children’s book app, Bookful, has partnered with the global toy company, Mattel to bring new books from the Barbie and Thomas & Friends to its platform. Seven new titles will be added to the Bookful library under the partnership, bringing each to life with its AR and …

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Korea’s popular animated IP Pucca makes play for US with King Features

The popular Korean animated character, Pucca is looking to make waves across the North American market, having appointed King Features as the brand’s exclusive licensing agent for the region. King Features will look to build on the international success of the brand with a licensing programme targeting milennials and children. …

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