Entertainment

Elmer the Patchwork Elephant welcomes Danilo and Robert Frederick to the licensing roster

Elmer the Patchwork Elephant has welcomed two new licensing partners to its growing roster, as the popular publishing property now makes its way into the calendars and greetings, and gifts and stationery sectors. A duo of deals brokered by Metrostar, Danilo has joined the line-up to publish calendars, greetings cards, …

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Rilakkuma lands second series on Netflix as Sagoo sees licensing programme ‘growing apace’ in Europe

Rilakkuma, the cute Kawaii bear, will be returning to Netflix for a second series, following a successful debut back in 2019 that has given life to a growing licensing programme managed by the independent agency, Sagoo Licensing. Production of the new stop-motion animated series is now underway with the title …

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The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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Hasbro partners with the World Taekwondo Federation for Get Active with the PJ Masks campaign

Hasbro has struck a multi-territory partnership that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will span multiple markets …

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Pokémon partners with The Wand Company to launch the first Poké Ball Replica Series

The Pokémon Company International has teamed up with The Wand Company to release the first die-cast Poké Ball Replica Series, giving fans the chance to collect premium replicas of the iconic Poké Ball, Great Ball, Ultra Ball, and Premier Ball. Equipped with proximity-sensing technology, each of the die-cast replica’s buttons …

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Silvergate Media lines up partners in Spin Master, Hot Topic and Forbidden Planet as Hilda returns to Netflix

Silvergate Media has detailed a tranche of new partners for its popular animated series, Hilda, that includes not only a direct to retail partnership with the pop culture specialist, Forbidden Planet, but the series’ first board game courtesy of Spin Master and an extension of its successful plush line with …

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Kids’ mental wellness card game Book of Beasties partners with Great Ormond Street Hospital Children’s Charity

The children’s mental wellness game developer, Book of Beasties, has partnered with Great Ormond Street Hospital Children’s Charity in a bid to raise vital funds to support seriously ill children from across the UK. Book of Beasties is a multi-award winning children’s mental wellness resource developer and creator of the …

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Spin Master magics up new Wizarding World partnership with Warner Bros. Consumer Products

Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products to become its new toy licensee for the Wizarding World franchise. Under the partnership, the Toronto-based toy maker will develop Wizarding World products based on the Harry Potter and Fantastic Beasts franchises. The range will span …

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LEGO Art grows its mosaic-building ‘relaxation’ portfolio with Harry Potter Hogwarts Crests sets

The LEGO Group is growing its LEGO Art portfolio with the launch of a range of Harry Potter Hogwarts Crests sets, designed to give Harry Potter fans and adult LEGO builders the chance to display their house allegiances. The new 2D tile mosaic wall art sets each allow Harry Potter …

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YWOW Games partners with Swizzels as its continues plans to ‘revolutionise games and puzzles’

YWOW Games is continuing its mission to ‘revolutionise the games and puzzles industry’ through a new partnership with Swizzels for a range of Swizzels puzzles. It’s part of the company’s ongoing plans to bring household brands to the collectable jigsaw puzzles market. In a deal brokered by Blonde Sheep Licensing, …

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