Entertainment

Moonbug makes play for organic baby food in the US and lands BBC iPlayer UK deal

Moonbug Entertainment is strengthening its licensing and broadcast portfolio on both sides of the Atlantic this week, having entered the organic baby and toddler foods market in the US, while strengthening the reach of its preschool portfolio through a new partnership with BBC here in the UK. The content studio …

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Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

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Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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British stationery brand Manuscript Pen Company launches online preschool series Lionheart Tales

The Great British stationery brand, Manuscript Pen Company, has entered the children’s animation sector with the launch of a new preschool series based on its successful Lionheart Collection early learners craft brand. Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft products for children aged …

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Licensed toy sales grow 45 per cent across China as NPD reports ‘sales surge’ across the region

Sales of licensed toys in China have grown 45 per cent in the first quarter of the year, amid a solid growth of 16 per cent of the overall Chinese toy market to hit $1.2 billion (USD) in the first four months of the year. Top gaining toy licenses in …

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Italy’s Marco Verratti takes feline form to join 44 Cats campaign ahead of UEFA European Football Championship

The Italian footballer and national team champion, Marco Verratti is taking on a new feline appearance ahead of the upcoming UEFA European Football Championship, through a new partnership with the country’s own animation studio, Rainbow and its popular 44 Cats franchise. Verratti has signed a new contract with the Make …

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SEGA Europe details ‘hand-picked’ Sonic partner line up across toys, textiles, food & drink and more

SEGA Europe has unveiled a new line up of merchandise and consumer product deals for its flagship character, Sonic the Hedgehog, in what it has billed ‘a hand-picked line up of industry leaders’ to help celebrate the property’s landmark 30th anniversary this year. With production on the film sequel, Sonic …

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Silvergate Media picks up bilingual picture book series ¡Vamos! for kids animated TV

Silvergate Media has acquired the rights to the award-winning, bilingual picture book series, ¡Vamos! with plans to develop the property into an animated series for children and families. Written and illustrated by the award-winning Mexican-American author Raúl (González) the Third, ¡Vamos! is a series of imaginatively drawn picture books for children, with …

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Moonbug Entertainment partners with Amazon Kids+ on original new content slate

Moonbug Entertainment has teamed up with Amazon Kids+ to create, produce, and distribute a whole new portfolio of entertaining and educational children’s content, starring a cast of popular characters. The first joint project under the partnership includes an original production of Arpo Robot Babysitter, based on the hit YouTube show …

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