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UK competitions watchdog CMA to probe Hasbro’s $4bn takeover of eOne

Hasbro’s $4bn takeover of Entertainment One is to face probing from the Competition and Markets Authority over whether the proposed acquisition would result in a ‘substantial lessening of competition’ under UK rules. It appeared that the bid was a done deal in all but its name when eOne and Hasbro …

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Mad Beauty details ‘huge expansion’ into US, Canada, and Mexico with Disney license

The UK health and beauty experts, Mad Beauty continuing its plans for international growth, with “huge expansion” for the firm into the US, Canada, Mexico and Brazil with an extended Disney license. The move will see Mad Beauty strengthen its relationship further as it builds on an already successful Disney …

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Penguin Random House, Insights Editions and Boom! Studios to launch Dark Crystal books and comics

The Jim Henson Company’s episodic fantasy adventure, The Dark Crystal: Age of Resistance is expanding its narrative universe with the addition of new books and comic book partners. Following the series debut on Netflix earlier this year, fans can now immerse themselves deeper in the lore. legends, heroes and villains …

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Guinness World Records strikes content partnership with streaming platform Kidoodle.TV

Guinness World Records, the global authority on record-breaking feats, has secured a two-year content partnership with the Safe Streaming platform, Kidoodle.TV. The partnership – due to go live in early December – will see over 100 specially selected clips from Guinness World Record’s popular YouTube channel showcased in a serialised …

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Hello Kitty and friends join Tombo Japanese Café and Matcha Bar for latest pop-up experience

Hello Kitty has launched its latest pop-up experience at the Tombo Japanese Café and Matcha Bar in Fitzrovia, helping to ring in the 45 anniversary celebrations for the iconic Sanrio character. In collaboration with Sanrio, this will be the first-time Hello Kitty and its cast of friends have been brought …

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Cartoon Network partners with SilverPaw for first Rick and Morty pet products

Cartoon Network Enterprises has partnered with SilverPaw for the first time in order to bring Rick and Morty pet owners a line of pet products inspired by the iconic Adult Swim series. Including dog and cat apparel, toys, collars, leashes, treats and more, the collaboration is now available at select retailers …

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French feline brand Catsline taps into UK’s love of pets with LMI

Licensing Management International has been tapped by the French feline brand, Catsline to head up its UK licensing programme. Under the deal, LMI will look to grow Catsline’s current portfolio of some 30 licensees with new UK partners. Catsline licensed products are currently sold across Germany, Austria, Switzerland, Russia, Korea, …

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Sony Pictures Consumer Products reveals Jumanji: The Next Level licensing partners

Lanard Toys, Cardinal Games and Funko have been named among a roster of new licensing partners for the action-adventure film franchise, Jumanji. The full announcement has been made this week by Sony Pictures Consumer Products, the merchandising unit of the global entertainment studio, as it prepares for the cinematic release …

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The Insights People launches Brand Uplift and Campaign Insights following legislation changes

The kids’ market intelligence specialists, The Insights People believes it has uncovered a new method for measuring brand impact, following changes to advertising and marketing legislation at a time in which ‘it’s harder than ever for kids brands to understand their audience.’ In the wake the welcomed legislative shift, The …

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King Features taps Fanattik for new Cuphead collectable gift ranges

Studio MDHR and King Features Syndicate have tapped the pop culture licensing specialist, Fanattik to launch a range of Cuphead collectable gifts, including coins, coasters, pins and more. In a deal brokered by Allsorts Licensing, King Features’ UK agent, Fanattik will develop an expansive range inspired by the award-winning, five-times …

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