Home / Entertainment

Entertainment

Brand’s Hatched: Formula One’s race for the toy aisle

If there’s something not many of us were expecting for 2020, it surely has to be that Formula One is looking to speed into the toy aisle with its first official toy line for kids and collectors alike. Upon momentary reflection, however, it actually makes perfect sense. The F1 brand …

Read More »

Gene Simmons to take lead keynote at Licensing Leadership Summit 2020

Gene Simmons, the world-renowned entertainer, entrepreneur, and co-founder of KISS will headline the Licensing Leadership Summit 2020 as the lead keynote speaker this year. Simmons will once again take to the stage, this time to tantalise an audience with his insight and experience of more than four decades worth of …

Read More »

Hamsta World lands its own animated series with AMGI Animation Studios

Hamsta World, the Happy Ink owned property based on the lives of a cast of hamsters, has landed its own animated series, thanks to a new partnership with the LA-based AMGI Animation Studios. AMGI will develop, produce, and distribute the animated series, making it available for video streaming services across …

Read More »

European children’s specialist Chicco picks up Bing for pre-school capsule collection

Acamar Films’ hit pre-school IP, Bing is embarking on a new European jaunt, thanks to a partnership with the children’s products specialist, Chicco. Maurizio Distefano Licensing closed the licensing agreement for the Italian market this year, in a deal that will now see Bing become the inspiration for a capsule …

Read More »

The Point. 1888 delivers sumptuous line up for food and events brand River Cottage

In a somewhat sumptuous start to the year, the brand licensing agency, The Point. 1888 has secured four new licensees for its client, River Cottage. The successful food and events business brought on The Point.1888 last year to help it generate further brand awareness, and encourage the nation to eat …

Read More »

LMI plays the licensing game with Asmodee’s best-seller Dobble

Asmodee’s number one selling brand, Dobble is exploring a life outside of party gaming thanks to a new partnership with LMI, a UK licensing agency that will identify opportunities to expand the reach and audience for the IP through licensing partnerships. Andrew Maconie and the team at LMI have been …

Read More »

Rachel Lowe talks a passion for bringing IP to the board gaming sector

Rachel Lowe is the creative mind behind some of the most popular titles in the licensed board game space at the moment and a revered name when it comes to key licenses looking to expand into this ever-growing category. 2019 culminated, for Lowe, with a run of successes, whether it …

Read More »

The Elf on the Shelf eyes global expansion as CCA B makes double appointment

Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA and …

Read More »

Mr Magoo makes his move on the US market thanks to DreamWorks deal for Xilam

Mr Magoo is making his move on the US market, thanks to a new deal struck between the award-winning French animation studio Xilam Animation and DreamWorks Animation’s Classic Media. Under the deal, DreamWorks has exclusively picked up all US TV, home video, and VOD rights to season one of the …

Read More »

Flair readies for Power Players master toy line launch

Flair is powering up its boy’s portfolio in summer 2020 with the addition of the Power Players master toy line. The collection created by Playmates Toys will include action figures, vehicles and role play accessories. Power Players is a new action-comedy animation series created by Zag. The new show shifts …

Read More »