Home / Entertainment

Entertainment

Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

Read More »

Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

Read More »

The Art of Aardman – Shaun the Sheep and Friends plots up in The Netherlands

The international exhibition, The Art of Aardman – Shaun the Sheep and Friends has opened at Forum Groningen in the Netherlands, the latest leg of a tour that has so far seen it entertain fans across Paris, Melbourne, Frankfurt, and Seoul. The popular exhibition offers fans of Aardman an insight …

Read More »

Mythological Japanese IP Samurai Animals prepares for 10th anniversary with licensing showcase

The global licensing award-nominated character franchise, and popular Japanese IP, Samurai Animals is preparing to celebrate its tenth anniversary next year, with an 11-month run-up of launches, including a new online platform, promotional video, and a series of trade show exhibit initiatives. Samurai Animal is a mythical Japanese saga that …

Read More »

Jakks Pacific lands sweet global toy deal with Haribo

The US toymaker, Jakks Pacific, has entered into a multi-year global toy licensing deal with the Haribo Group to create a new toy line based on its popular, continent-spanning gummy confectionery products. Jakks has secured the North American and EMEA rights to manufacture, market, and distribute the range of collectables …

Read More »

Spin Master lands global master toy deal for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items. The range is scheduled to land on shelves …

Read More »

LEGO commits $400m to accelerating its sustainability pledge in next three years

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

Read More »

IMG renews representation agreement for French cinema icon Brigitte Bardot

IMG has renewed its exclusive representation agreement with Family Trademark to continue its work developing fashion collaborations for the icon of French new wave cinema, Brigitte Bardot. The screen legend of ‘And God Created Woman,’ ‘The Contempt’ and other movies remains a style icon whose classic beauty and distinctive style …

Read More »

Asgard Media’s Kelvyn Gardner launches Living with Licensing podcast

Licensing industry stalwart and director of Asgard Media, Kelvyn Gardner, has today launched a new licensing industry podcast with the aim of informing and entertaining the industry and the people within in it in equal measure. Called Living with Licensing, the new podcast series kicks off today and sees Gardner, …

Read More »

Lisle Licensing welcomes Becky Sherwood to the role of commercial and retail manager

Lisle Licensing has welcomed the FMCG and fashion and accessories expert, Becky Sherwood to the firm’s newly created role of commercial and retail manager. Sherwood took up the position with the company in August this year. With over ten years’ experience across multiple sectors, ranging from FMCG to fashion and …

Read More »