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Diadora expands Adult Swim partnership with new Rick and Morty collection

Diadora is launching part two of an exclusive capsule collection themed around the popular Adult Swim animation, Rick and Morty. It follows the earlier success of the sport brand’s first release under its partnership with Turner. TheRick and Morty x Diadora collection features a fresh take on two original Diadora …

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Ravensburger and Blues Clothing signs up with The Tetris Company

Ravensburger is to launch a range of new puzzles themed on the iconic video game Tetris across the UK and Ireland this autumn, following a new licensing agreement with the popular Tetris brand. It’s just part of a sweep of recent partner signings for the Tetris brand, marking its 35th …

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Now Peaky Blinders is getting its own escape room experience… and it’s launching in Birmingham

In a fitting tribute to both the hit TV series and its historical context, Birmingham is to become home to the world’s first official Peaky Blinders escape room experience. Endemol Shine Group and Caryn Mandabach Productions have partnered with the Midlands-based Escape Live to develop the first escape room experience …

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Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere. The new project will culminate in the formation of The Wizarding World Digital and will now have …

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APC Kids taps License Connection as Benelux agent for Kid-E-Cats

The children’s entertainment division of APC Studios has tapped License Connection as its licensing agent for the Kid-E-Cats brand across the Benelux region. APC Kids has turned to License Connection, who will now be responsible for building the Kid-E-Cats licensing programme in the region, with target categories including publishing, apparel, …

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Thrash-metal icons Slayer ‘show no mercy’ with Tatami Fightwear Kimonos

The Brazilian Jiu-Jitsu focused sports brand, Tatami Fightwear has launched a new range of BJJ Kimonos paying homage to the thrash-metal icons, Slayer. Following the success of its Slayer Reign in Blood and Slayer Eagle rash guards, both of which were launched last year, Tatami has brought two new Brazilian …

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MV Sports, Aykroyds named among first PAW Patrol Summit award winners

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. The toy company was joined by the likes of Aykroyds TDP, Dairycrest, and Primark to be recognised at the event. Last week, Viacom Nickelodeon Consumer Products …

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Formula One takes ‘underserved’ gaming up a gear

Formula One has taken its until now ‘underserved’ mobile gaming potential up a gear, with the launch of the new F1 Manager mobile gaming app across iOS and Android devices. The game is the result of a new partnership between the globally revered motorsport franchise and the mobile game developer …

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Downton Abbey is finally launching into the escape room space

NBCUniversal is poised to launch a new first for its popular period drama series, Downton Abbey, through a partnership with Mystery Escape Room. The initiative will see the arrival of an escape room experience that will bring the show’s ‘rich cast of characters and set pieces to life,’ in an …

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LEGO is launching new DreamWorks Trolls sets in Universal Brand Development partnership

Universal Brand Development and the LEGO Group have forged a new agreement to launch a range of construction sets based on the DreamWorks Animation film franchise, Trolls. The new range is inspired by characters and scenes from the forthcoming feature film Trolls World Tour. “We are excited to build upon …

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