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Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

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Asembl pairs Diageo’s Bundaberg Rum with Harry’s Ice Cream for frozen desserts across Australia

The Australian fashion, lifestyle, and FMCG licensing agency, Asembl has brokered a new partnership between Diageo’s Bundaberg Rum and Harry’s Ice Cream for a range of summer frozen desserts. Bundaberg Rum Ice Cream Rum and Raisin and Bundaberg Rum Ice Cream Pineapple Coconut Rum have already proven to be a …

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How Step Inside Productions is breaking new ground in the experiential licensing market

Having made a name for itself amid the Escape Room explosion of the past half a decade or so, Theseus, and moreover its live experiential division, Step Inside Productions is about to embark on a project that makes use of one of the newest formats within experiential licensing at the …

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Beano Studios lands new global broadcasters for Dennis & Gnasher: Unleashed via Jetpack Distribution

DreamWorks, the NBCUniversal International Network’s 24-hour channel for kids and family entertainment, has picked up seasons one and two of Beano Studios’ hit TV series Dennis & Gnasher: Unleashed. The broadcast deal covers territories across Asia-Pacific including Malaysia, Indonesia, Singapore, Hong Kong, South Korea, Taiwan, Philippines, Myanmar, and the Maldives. …

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Keith Chapman’s new Netflix pre-school series Buddi brings in licensing big guns

Keith Chapman – the much-loved name behind the likes of PAW Patrol and Bob the Builder, has turned his attention to the early pre-school audience, having joined forces with Unanico Studios and creator, Jason Jameson to develop a new animated pre-school series for Netflix. Called Buddi, the show is aimed …

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WWE expands its sponsorship partnership with Mars with new Snickers Fix the World campaign

WWE has expanded its long-standing partnership with Mars Inc in a new deal that will see its Snickers brand serve as the exclusive presenting partner for the upcoming WrestleMania event. The 2020 partnership will mark the brand’s fifth consecutive year as the presenting sponsor of WrestleMania through which three pieces …

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Entertainment One to drive growth across LatAm with new toy distribution partnerships

Entertainment One has secured new distribution deals with toy partners across Latin America as part of a move to drive growth for its portfolio of pre-school properties as the licensor heads to Abrin Toy Fair in Sao Paulo this month. The company has named Sunny as its master toy distributor …

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ZAG Studios signs new SVOD and broadcast deals for Power Players

The independent animation studio ZAG has signed multiple deals to bring the first two seasons of its 3D CGI animated-meets-live-action hybrid TV series, Power Players to SVOD and broadcast partners around the world. ZAG has signed a non-exclusive global SVOD deal with Netflix that saw the series launch on the platform …

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David Lynch’s Blue Velvet turns heads at Paris Fashion Week with Italy’s Off White collection

The David Lynch American neo-noir mystery Blue Velvet has become the focus of a new licensed fashion line, created by the Italian luxury label, Off White. The collection – developed in collaboration with MGM Studios – was unveiled at Paris Fashion Week. It includes stylish tees and slacks that feature …

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Asmodee Entertainment and Hourglass Escapes unleash the Arkham Horror Files franchise on experiential licensing

The Seattle-based puzzle room specialists, Hourglass Escapes – renowned in the pop culture circles for its licensed Evil Dead 2 escape room, has partnered with Asmodee Entertainment to unleash a new brand of horror to the experiential genre. Working with the board game publisher-turned-entertainment studio, Hourglass Escapes has constructed a …

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