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Mattel readies for Thomas & Friends’ 75th with new partner line-up

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Ricky Zoom races onto UK screens with Nick Jr. and Milkshake!

Entertainment One’s new pre-school property, Ricky Zoom, is continuing to zip around the globe, with news that the animated series will launch to Nick Jr. this October, followed by Channel 5’s pre-school programming block, Milkshake! in May next year. Series one of the new show will air on Nick Jr. …

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Brand-Ward to lead UK licensing plans for Cyber Group Studios’ Gigantosaurus

Cyber Group Studios has appointed Brand-Ward Services Ltd to manage its UK licensing programme for the pre-school animation IP, Gigantosaurus. Brand-Ward is a new IP consultancy business with Jean-Philippe Randisi and Trudi Hayward, helping owners and creators to monetise their IP regionally and globally. The team will look to build …

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Boots Ireland to launch exclusive Peaky Blinders and WWE health and beauty lines

Boots Ireland is to launch a raft of exclusive health and beauty ranges, featuring some of the biggest brands in entertainment, including WWE and Peaky Blinders. Developed by Corsair Toiletries, the collections will be in store from mid-September with licensed lines from Endemol Shine’s Peaky Blinder’s, the WWE brand and …

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Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

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Rugby World Cup 2019 licensing programme ‘will be largest and most successful to date’

The Rugby World Cup 2019 licensing programme is all set to be ‘the largest and most successful to date,’ according to the brand’s agency IMG and World Rugby. Pre-tournament sales of the official online store have already outperformed those of the 2015 tournament’s by over 50 per cent. IMG has …

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BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

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Slugterra and Chaotic fans “are hungry for games, toys and content” says Epic Story Media

Fans of both Slugterra and Chaotic, two hit animated franchises that have gained traction on the international stage, “are hungry for gaming, toys, and content,” according to Epic Story Media boss, Ken Faier amid new plans relaunch both with a slate of new content and merchandise. Epic Story Media is …

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Beano Studios commissions graffiti artist Sleek for original work at Beano HQ

Beano Studios has unveiled a unique and bespoke piece of street art in the window of its London Fleet Street offices, today – an original artwork created by its licensee, the mysterious and anonymous graffiti artist known only as Sleek. The Scottish based artist, whose identity is a closely guarded …

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Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

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