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Die Hard gets its first board game under Fox and USAopoly deal

USAopoly has formed an alliance with Fox Consumer Products to release the first officially licensed Die Hard board game. Titled Die Hard: The Nakatomi Heist Board Game, the launch will mark the first time the iconic 1988 film has made an explosive move into the board gaming space. “Die Hard’s …

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YuMe Toys grows European reach as Maxx Marketing appoints two new distributors

YuMe Toys, the name behind products such as the Harry Potter Real Talking Sorting Hat, is growing its reach across Europe thanks to a series of new distribution deals. The toy brand owner, Maxx Marketing has appointed two new European distributors for the range in the form of TF1 Games/Dujardin …

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Penguin Ventures and The Royal Mint release new Peter Rabbit commemorative coin

Penguin Ventures and The Royal Mint have released a new Peter Rabbit coin to join the existing Beatrix Potter collection. The latest release arrives as part of a deal brokered by Silvergate Media, the global licensing agent for Peter Rabbit and features a new design for 2019 on Brilliant Uncirculated, …

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Royal Horticultural Society to launch ‘biggest campaign to date’ for The Very Hungry Caterpillar

Rocket Licensing has secured yet another partnership for Eric Carle’s The Very Hungry Caterpillar, this time partnering with the gardening charity, the Royal Horticultural Society. Inspired by The Very Hungry Caterpillar’s 50 anniversary, a series of The Very Hungry Caterpillar-related events will be running through the charity’s four Gardens and …

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Maurizio Distefano Licensing named Italian agent for animated series Zafari

Maurizio Distefano Licensing has been named local licensing agent for the Ink Group’s animated property, Zafari as it makes its move on the Italian market. Produced by Zafari Holdings and distributed worldwide by NBCUniversal, Zafari has to date enjoyed a strong reception in France, Latin America and the UK, and …

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Rovio sees evergreen future for Angry Birds with ‘strongest content plan we’ve ever had’

Rovio’s new licensing plans aim at turning its Angry Birds franchise into an evergreen property, bolstered by the “strongest content plan we have ever had,” the company has recounts to Bloomberg. Head of brand licensing, Simo Hamalainen has stated that its plans around the Angry Birds property now span several …

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Charms race: How is tech becoming the lead character in today’s movie toy launches?

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

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