Entertainment

Maurizio Distefano Licensing named Italian licensing agent for Moonbug’s CoComelon, Blippi, and Morphle

Maurizio Distefano Licensing has partnered with Moonbug Entertainment to become the licensing agent for CoComelon, Blippi, and My Magic Pet Morphle across the Italian market. The move is the latest in Moonbug’s continued licensing push for a portfolio of brands that within just two years, has helped the firm become …

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Fred & Ginger pack Popeye punch into pet products portfolio

The design-led pet product specialist, Fred & Ginger has signed up to create a range of pet treats and accessories based on the classic animation brand, Popeye. The deal was brokered by Bulldog Licensing, the European licensing agency for the property as it continues to grow its consumer products portfolio …

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Mattel’s Barbie launches new diversity ranges as its named gobal toy property of the year by NPD

Having recently been named the 2020 top global toy property of the year and the number one fashion doll in the UK by the NPD Group, Mattel’s Barbie is pushing forward with its mission to represent global diversity and inclusivity further within the fashion doll aisle. Through new additions to …

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Novel Entertainment launches month-long Story a Day initiative for Horrid Henry fans

Novel Entertainment is launching a month-long Story a Day initiative as part of its Hibernating with Henry campaign, one which will see a free audio story posted each day to Horrid Henry’s new website. Starting Monday, February 1st, the first title available will be Horrid Henry and the Antiques Rogue …

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Planeta Junior extends licensing reach for The Smurfs across Spain, Portugal and Central and Eastern Europe

Planeta Junior has secured an agreement with the global license holder IMPS to coordinate The Smurfs’ brand licensing programme across Spain, Portugal, and Central and Eastern Europe. The deal acts as an extension to Planeta Junior already established remit as The Smurfs’ agent across Iberia. Thanks to the success that …

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Smighties Universe launches its first digital collectables with Smighties Pods

Reality Gaming Group and Herotainment are moving in on the blockchain space with the launch of a new series of Smighties Universe digital collectables called Smighties Pods. It is the latest move for the Smighties brand as it pushes forwards with building out a digitally-focused franchise. Already, the character-driven entertainment …

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Pop culture’s Super7 lands Godzilla action figures, apparel, and accessories in Toho deal

The pop culture design house and toy manufacturer, Super7 has landed a colossal new partnership with Toho International to bring the King of Monsters – Godzilla – into its world of ReAction figures and more. Super7’s 3.75-inch articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a …

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UFC taps Panini America as its official collectable trading card partner

The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner. Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will …

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LEGO Super Mario and Warner Bros. among NPD’s Global and European Toy Industry Performance Awards winners

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario …

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Rights & Brands signs ‘Master of horror’ artist Hans Arnold with portfolio of 2,000 illustrations

Rights & Brands has signed with Hans Arnold Productions to represent the ‘Master of Horror’ artist and illustrator and his portfolio of surrealistic, horror, mystery, and fantasy art. A Swiss-Swedish artist who died in 2010, Hans Arnold has often been referred to as the ‘Swedish Salvador Dali’, recognised for a …

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