Entertainment

LEGO builds multi-year partnership with Adidas to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

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Egmont launches new LEGO Explorer monthly magazine and enters subscription market

Egmont Magazines is launching a new LEGO Explorer magazine, a monthly publication designed ‘to build curious minds’ and inspire readers to design their own LEGO models and ‘unleash their creativity.’ The magazine has been developed by Egmont Publishing with the support of official LEGO designers and aims to combine the …

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PAW Patrol: The Movie lands raft of 21 UK licensing partners ahead of film’s August 2021 release

ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, …

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AR kids’ books app Bookful welcomes Mattel’s Barbie and Thomas & Friends to the library

The augmented reality children’s book app, Bookful, has partnered with the global toy company, Mattel to bring new books from the Barbie and Thomas & Friends to its platform. Seven new titles will be added to the Bookful library under the partnership, bringing each to life with its AR and …

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Korea’s popular animated IP Pucca makes play for US with King Features

The popular Korean animated character, Pucca is looking to make waves across the North American market, having appointed King Features as the brand’s exclusive licensing agent for the region. King Features will look to build on the international success of the brand with a licensing programme targeting milennials and children. …

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Forbidden Planet teams with Gaumont to launch F is for Family apparel and accessories across the UK

The French production and distribution studio, Gaumont, has partnered with the UK’s pop culture retailer Forbidden Planet to launch a new line of branded merchandise based on the Netflix Original animated series, F is for Family. The high street retailer and specialist in the pop culture and geek culture sector, …

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Funko names former Hasbro senior director Malcolm Ottley its new VP of sales for EMEA

Funko has appointed the former Hasbro senior director, Malcolm Ottley to the role of vice president of sales for its EMEA business, where he will take on a major strategic role heading up the outfit’s sales department. A toy sales veteran, Ottley joins the unit from Hasbro, where he spent …

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Moomin grows its presence across the US as King Features adds publishing rights to the licensing slate

The classic literary and art-based brand, Moomin, is expanding its presence across North America as its US licensing agency King Features adds publishing rights to its licensing slate as well as brings the brand into active baby wear for the first time in the region. As the Tove Jansson creation …

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Space mission: How Moonbug Entertainment’s rocketing success is disrupting the pre-school space

It may be highly competitive, it may even be getting a little bit crowded at times, but there’s one thing that the pre-school sector hasn’t become in recent years – particularly now, as audiences shift their viewing habits and the means in which they engage with it – and that …

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MasterChef and MasterChef Junior cook up new toys, games, cookware and experiential deals in the US

Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences. Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will …

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