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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix. The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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Jumanji lands its own video game in latest incarnation for the popular license

Outright Games, the team of publishers behind video games based on Hotel Transylvania, PAW Patrol and Adventure Time, has revealed a first look at the upcoming Jumanji title. Yes, a video game based on a film in which players are sucked into a video game which in itself is a …

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Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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NFL fans can own a piece of history with new Football Greats clothing line

The collectable apparel outfit, Authentic Heroes has secured a new partnership with IMG and its Football Greats Alliance to introduce a new line of Football Greats clothing. Football Greats Alliance is an organisation that is dedicated to preserving the legacy of retired NFL athletes through innovative new means, the latest …

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Alphablocks and Numberblocks secure partnerships with Play-Doh and Doodle Education

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh brand …

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Beano Studios tees up Dennis and Gnasher on pack promotion with Happy Monkey drinks

Beano Studios has struck up a new partnership with Happy Monkey Drinks, with a series of on pack tie-ins to its popular TV series Dennis and Gnasher: Unleashed! Under the deal, a quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the CBBC …

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