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The Emoji Company cuddles up with family pets in latest live activation

The Emoji Company has partnered with the Hong Kong-based  creative marketing agency, Lab Solutions, to take its first steps into the world of pets and pet paraphernalia, thanks to the curation of the Little One’s Emoji Journey. The concept is a new playground for both families and their pets, all …

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Dr Seuss Enterprises to develop AR reading app series with Sugar Creative

Dr Seuss Enterprises has tapped the creative innovation studio, Sugar Creative, to develop a series of augmented reality apps that will enhance the way children learn to read. The first app in the series, based on the bestselling Dr. Seuss’s ABC: An Amazing Alphabet Book, will allow children to learn …

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Planeta Junior eyes further international growth with at Asia TV Forum

The European children’s and youth entertainment company, Planeta Junior, is heading to Asia TV Forum as it scouts new collaborations and partnerships for the coming year. The company has historically made a point of exploring new territories as a means of developing its business operations, having only recently scoured the …

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Esports’ Vexed Gaming partners with The Koyo Store for new collectables range

Vexed Gaming has teamed up with the entertainment merchandise specialist, The Koyo Store, to offer its fan base and supporters a unique range of branded collectables. In addition to traditional merchandise items, such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range …

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Iron Maiden hops on board with Revell for Aces High Spitfire

Revell has detailed its latest collaboration with the heavy metal rockers, Iron Maiden, in celebration of the band’s iconic single, Aces High. The single was featured on the band’s fifth studio album, Powerslave and the songs lyrics are written from the perspective of a British Royal Air Force pilot fighting …

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Xilam Animation hits 15bn YouTube views following ‘official content’ move

The award-winning French animation studio Xilam Animation has hit 15 billion lifetime views on YouTube and reached 15 million subscribers across its channels on the platform. For 2019, the company is also projected to increase its YouTube views by 50 per cent compared to 2018. The company is currently celebrating …

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Line Friends moves into mobile gaming with Supercell and the Brawl Stars IP

The global character brand, Line Friends, has detailed a global partnership with the mobile game developer Supercell to carry out a raft of collaborations on the Brawl Stars IP. Supercell is a Finland-based company that develops games such as Brawl Stars, Clash Royale and Clash of Clans. Brawl Stars became …

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Rovio Entertainment confirms redundancies in bid to improve brand profitability

Rovio Entertainment will make 16 redundancies amongst its global Brand Licensing Business unit, as the firm acts out a restructuring plan in order to improve its efficiencies and profitability. The restructuring plans concerned 32 people in its Brand Licensing Unit the business has stated. At the beginning of October this …

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Hasbro partners with Primark to launch a very niche Monopoly edition this year

Amid a flurry of recent releases under its iconic board gaming brand, Hasbro has introduced some pretty quirky new takes on the Monopoly board game, including a lightning fast version, a prolonged ‘longest ever version’, and the ultra-niche Primark-themed version. Let’s start with the most bizarre. Because it will take …

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Oddbods opens first Family Entertainment Centre in China

The first of the global animation studio, One Animation’s, multiple Oddbods themed Family Entertainment Centres has launched in Xi’an, China, having opened its doors on November 30th. The 1,270 square-metre attraction, located over two floors of the newly developed Creative Circle mall is one of the first zones of the …

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