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Festival of Licensing lines up the tunes and trivia as Hasbro Happy Hours programme is unveiled

Music, quizzes and the chance to wear some of your favourite costumes will all be topping the bill of the upcoming Festival of Licensing’s Hasbro Happy Hours programme, a series of ‘after-show’ evening virtual events devised to bring the licensing industry together after a day of meetings. The programme will …

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H&A takes the plunge with The Simpsons health, beauty and bath range for Superdrug

The beauty and bathing specialist, H&A is taking the plunge with The Simpsons this gifting season to release a range of health and bath time goodies based upon some of Springfield’s most popular residents. Developed exclusively for Superdrug, the new collection spans the likes of lip balm, face masks, and …

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Billie Eilish launches her own doll line with Playmates Toys and Bravado

The American singer-songwriter, Billie Eilish, has released a new line of collectable toys and figures inspired by the looks she adopts in her music videos for Bad Guy and All Good Girls Go To Hell. The new range has been developed by Playmates Toys in a licensing partnership forged by …

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Six finalists revealed in this year’s all virtual License This! awards

The weeks are drawing in to the start of this year’s all-virtual Festival of Licensing, and with it the ever popular License This! final is undergoing its preparations to crown the winners of the 2020 offering.  Six brand designers have been shortlisted for this year’s final, with just a couple …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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Sanrio partners with London kids clothing brand Cribstar for Mr Men Little Miss launch

Sanrio has partnered with the independent London-based children’s clothing brand, Cribstar to launch an exclusive, new capsule collection inspired by the globally popular Mr Men Little Miss brand. Combining the iconic cast of characters from Mr Men Little Miss with Cribstar’s motto of ‘making little ones stand out from the …

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Caroline Mickler teams with Iconic Images to represent iconic fashion photographer Norman Parkinson

Caroline Mickler Ltd has teamed up with Iconic Images to represent Norman Parkinson, most commonly recognised as one of the most important and celebrated fashion photographers of the 20th century. With a career spanning the 1950s to ’80s, including a long collaboration with Vogue Magazine, Parkinson’s images are known for …

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World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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LEGO unleashes the LEGO DC Batman 1989 Batwing, inspired by the Tim Burton classic movie

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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Posh Paws named EMEA plush partner for Sesame Street

The plush specialist, Posh Paws and its parent company Whitehouse Leisure, has been named the new plush partner for the iconic and globally popular Sesame Street brand in a deal that will cover the EMEA region. Under the partnership, Whitehouse Leisure will also be developing plush ranges for amusement channels. …

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