Entertainment

MTV, Milkshake! and Ben Fogle among ViacomCBS UK’s live event and summer festival line-up

ViacomCBS UK is embarking on a summer of live and in-person events across its portfolio of entertainment brands, from Channel 5’s Milkshake to MTV, thanks to its first 5 on the Farm summer festival and a new partnership with Parkdean Resorts. Taking place at Cannon Hall Farm in South Yorkshire, …

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Line Friends partners with Universal to launch Minions x Brown & Friends collaboration

The internationally celebrated character brand, Line Friends, has partnered with Illumination and Universal Brand Development to unveil its Minions x Brown & Friends collection, a new line-up of products that will feature the Minions’ Stuart, Kevin, and Bob alongside Line Friends’ own Brown and Sally. A collaboration long over-due, early …

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Silvergate Media’s animated TV series Hilda picks up two Daytime Emmy Awards

Silvergate Media has expanded its trophy collection this week, having secured a double win at the 2021 Daytime Emmy Awards for its highly acclaimed Netflix animated TV series, Hilda. During the live streamed ceremony on Friday, Hilda found itself the recipient of the coveted award in the Outstanding Children’s Animated …

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From the US | Mighty Mojo Toys named plush toy partner for Geronimo Stilton

The Italian entertainment media company, Atlantyca Entertainment has secured a new US toy partner for Geronimo Stilton, bringing its popular children’s book IP into the plush toy sector thanks to Mighty Mojo Toys. In a deal brokered by the appointed US licesing agency, Firefly Brand Management, the plush range will …

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Acamar Films launches Amazon Alexa Skill for its hit preschool IP, Bing

Acamar Films is extending the reach of its multi-award-winning preschool series Bing with the launch of a new interactive Amazon Alexa Skill, Bing Time. Developed in partnership with voice design agency Voxly Digital, Bing Time aims to bring together new script writing, high production values and technical innovation to deliver …

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Mattel and Playmobil ready new ranges as Universal launches Spirit Untamed across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Asterix and Obelix to make their Playmobil debut when play-sets launch in 2022

The iconic comic book and movie character Asterix is getting a Playmobil makeover via a new partnership between the toymaker and the Asterix brand owner, Les Editions Albert Rene. Under the partnership, a series of play-sets will be developed, marking the first time that Asterix and his sidekick Obelix have …

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Hasbro is scaling down its classic gaming titles in Mini Puzzles partnership with YWow Brands

YWow Brands, a toy company specialising in novelty puzzles and games, has landed a new partnership with Hasbro to develop an assortment of five collectable Mini Puzzles based on its popular Hasbro Gaming titles. Monopoly, Monopoly Junior, Cluedo, Operation, and Trivial Pursuit all feature in the new range of Mini …

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Interactive murder mystery brand Hunt A Killer signs global publishing deal with Scholastic

The interactive sci-fi, horror murder mystery entertainment company, Hunt A Killer has forged a new global partnership with Scholastic for launch of a series of novels, ebooks, and audio books, featuring all the characteristic clues of the Hunt A Killer games. The first title to hit shelves through the global …

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Brit Award winning Mabel joins Pokemon’s P25 Music campaign with new single Take It Home

Brit Award winning artist, Mabel has become the latest in musical talent to join the Pokemon 25th anniversary celebrations, having released her new single, Take It Home, recorded exclusively for the upcoming P25 Music compilation album. Produced by Tommy Brown of Kanye West and Ariana Grande fame, the single celebrates …

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